afaqs! Pause - Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group

Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group

Rajeev Jain is a dynamic business leader who brings over three decades of business and marketing expertise to his role as senior VP of corporate marketing at DS Group. Here’s a little sneak peek into his workday, leadership mantra, and advice to young professionals.

The best part of my job is

Thriving in a fast-paced environment, learning new brand-building practices, and studying evolving consumer behaviour and media consumption. My role is diverse with no monotony. I enjoy staying ahead in a dynamic field!

My leadership mantra

An effective leader embodies authenticity, impartiality, and transparency. They prioritise the organisation's success, show unwavering ambition, and invest in developing successors, ensuring long-term sustainability.

My role model

I admire Philip Kotler for his ability to adapt marketing principles to changing consumer and business landscapes. His books, always updated with the latest trends, have been relevant for decades. I'm excited to read his latest, Marketing 6.0.

My advice to young professionals

Young professionals should blend data science and technology with innovation. Stay updated with industry best practices, be analytical, and explore tier 2, tier 3, and rural India to understand diverse consumer needs. Maintain work-life balance for productivity.

Planning my next holiday to

I yearn for pristine white sand beaches with clear blue water and fresh air! A tranquil escape for complete relaxation under the sun, far from city life's frenetic pace. I haven't decided on the destination yet but look forward to it!

A recent ad campaign I liked

Air India's Safety Mudras ad seamlessly blends safety instructions with Indian dance, showcasing cultural richness and aligning with Air India's core values. This innovative approach creates a memorable travel experience connecting passengers to Indian heritage.