afaqs! Pause - Vandana Luthra, Founder, VLCC

Vandana Luthra, Founder, VLCC

Vandana Luthra is a dynamic entrepreneur and business leader who has honed her expertise in business and marketing as the founder of VLCC. Here’s a sneak peek into her workday, leadership philosophy, and advice for young professionals.

The best part of my job is

What we've built with VLCC today is my dream come true, made possible by the incredible support and hard work of everyone involved over the past 34 years. I'm proud of our 4,500 colleagues across 11 countries who have made VLCC a success. Interacting with them and sharing knowledge is the best part of my job.

My leadership mantra

My leadership mantra revolves around inspiring others through action, fostering a culture of collaboration, and empowering individuals to reach their full potential. Leading by example, empathy, and integrity drives success and growth. Lastly, hard work and dedication have no substitutes.

My role model

My mother.

She is my greatest inspiration. She instilled in me a sense of independence and the belief that anything is achievable with determination. Her devotion to yoga, self-care, and managing our family's diet sparked my lifelong interest in health and beauty.

My advice to young professionals

Never underestimate the power of perseverance and passion. Success requires consistent effort, resilience, and unwavering self-belief. Seek mentors, learn from their experiences, and never compromise your values for short-term gains. Build your reputation on honesty, transparency, and a commitment to excellence.

Planning my next holiday to

For my next holiday, I'm drawn to destinations that offer a perfect blend of relaxation, adventure, and cultural enrichment. Whether it's a serene beach retreat, a bustling city exploration, or a rejuvenating nature escape, I seek balance and inspiration.

Right now, I'm spending time with my grandkids and will soon plan something with them.

A recent ad campaign I liked

Mother Dairy's Maa Jaisi campaign beautifully highlights the universal love and care of mothers, with Gulzar ji's writing adding a special touch. It stands out by depicting maternal virtues beyond the traditional mother-child bond, showcasing these values in families, friends, colleagues, and even strangers, enriching our lives and strengthening connections.