Vijay Parthasarathy

Stories by 'Vijay Parthasarathy'

Guest Article

Finger on your pulse: How advertising plays with time to evoke the zeitgeist

The sense of time is transforming globally. How will this impact brands, product development and industries in the associated ecosystem?
Guest Article

In pursuit of a wiser capitalism

The author puts brands through a psychological lens and explains how we can attempt to remake capitalism and take back our world.