Sunit Roy

Sunit Roy

Stories by 'Sunit Roy'


"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global

In an exclusive chat with afaqs! the VP and country head of HMD Global talks about Nokia 2.2 and its latest campaign featuring Alia Bhatt.

HUL's new Pond's spot ditches beauty for boxing and bruises...

Giving advertising codes like softness and smoothness focused skin closeup shots a miss, Pond's latest ad is the story of an aspiring boxer.

"Want to delight 'Millennial Moms'": Pankaj Duhan, RB, on Dettol soaps

We spoke to the CMO of RB, South Asia Health, about Dettol's latest 'Co-Created with Moms' range of products in the soap segment.

Ahmedabad sees Blue Humpback Whales on roads

JadeBlue along with Fresh Lime Soda Creatives has installed a 40-feet-long whale to create awareness around global warming.

From Water Protection to Car Protection: Kent takes a new turn

The RO brand ropes in Shahrukh Khan for its maiden campaign to promote KENT CamEye.
People Spotting

Akshat Bhardwaj joins RepIndia as creative director

Previously, Bhardwaj was working with Interactive Avenues as creative director.

Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai

Angoori, Guddan and six other leading protagonists of popular shows surprise viewers with their ‘Chatpateykhayaal’.
Points of View

Why are auto sales on the decline?

We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.

Bajaj Auto rejigs top management

Eric Vas, Sarang Kanade and Sumeet Narang get new roles.

Brands and Bots

Whether they need to or not, brands are bot-ifying! A look at some examples.