Sapna Nair

Stories by 'Sapna Nair'


Salman Khan beats Big B and Shilpa Shetty in Bigg Boss

If the ratings provided by aMap are anything to go by, host Salman Khan attracted a much bigger audience to Bigg Boss Season 4, than Amitabh Bachchan and Shilpa Shetty in the previous seasons of the reality show

Live house, Live eye. Bigg Boss guns for bull's eye

The channel is reportedly spending close to Rs 10 crore to promote the reality show, which has Salman Khan as the host

CPT or CPRP - The big debate: TV.NXT

The debate about which is a better criterion for ad sales -- CPT or CPRP - has been an ongoing one between broadcasters and media buyers. At the TV.NXT event held in Mumbai, both parties got into an animated discussion on the subject

TV.NXT: Why are acquisitions rare in Indian TV business?

Experts deliberated on why acquisitions are rare in the Indian television space and the impediments faced by the industry

English general news genre heats up

TAM Analysis shows that the English general news genre, which hitherto has been ruled by Times Now, is seeing some action

Special: Is it the end of the radio-music owners' tussle?

The recent order on music royalties by the Copyright Board has come as a huge reprieve to radio stations. The music companies are, however, not amused

Mastiii is becoming 'must see'

The music-comedy channel from Sri Adhikari Brothers is the No. 2 channel in the music genre in the fifth week of its launch

Amar Ujala101 Markets: Bridging the Bengaluru-Bareilly divide

Research has uncovered several myths and insights about the rural heartland. Shonali Ghosh from AC Nielsen threw light on a few of these at the event, 101 Markets, organised by afaqs! in Mumbai

Ormax Media study: Zee has more loyalists than Colors

A study by Ormax Media reveals that STAR Plus has the highest share of loyal viewers; followed by Zee TV and then Colors
Points of View

POV: Is there more scope for L&M in the Indian TV space?

Barring a few kids' channels, broadcasters in India have not really explored the licensing and merchandising (L&M) avenue. Can it emerge as a substantial source of revenue for them?