To connect with the small town population, the brand gives a fresh twist to its 'Open happiness' theme in an ad that features Farhan Akhtar and Deepika Padukone.

JWT and Grey finish second with four wins each, followed by TBWA and Creativeland Asia with two metals each. Taproot, Linen-A Lintas Group and BBDO India win one metal each. JWT is the only Indian agency mentioned in the Lotus Roots category.

For an ad agency, how similar or different is the experience of working on a campaign for a political party from that of working on a regular brand campaign? This election season, afaqs! tries to answer this and other related questions.

In its latest campaign, the bank tackles consumers' inertia and focuses on people who are yet to make up their minds about opting for the bank's higher interest savings account.

In its latest campaign, Tetley talks about the health benefits of green tea, particularly, body detoxification. Meanwhile, Lipton Green Tea has launched its first national campaign, which talks about the product's 'zero calorie' proposition. A look at the category these brands operate in.

The brand's on-ground activation chose 10 customers, who were given a royal treatment while test driving the car; the ultimate reward was meeting Sachin Tendulkar.

The brand, which soothes throat irritation, takes a dig at existing players in a daring way. The digital leg of the campaign will be rolled out in a few weeks.

Godrej Real Good Chicken, a brand that markets poultry products, recently launched a campaign to promote its Rs. 48 price point, in reaction to vegetable inflation. Among other things, the move helped bring previously uncharted SEC territory into its fold. A look at the category, its challenges and evolving consumer trends.

Lowe Lintas beat its rival Ogilvy & Mather by 35 points to win the coveted title. However, Ogilvy won the Grand Effie for Lifebuoy Soap's Roti campaign. McCann Worldgroup and JWT finished third and fourth, respectively.

Agarbattis move from the puja room to the living room in Cycle Lia's latest multi-media campaign. Does the communication reflect a major shift in the way agarbattis are being consumed? afaqs! explores.