After three years of 'understanding the Indian consumer' the furniture giant has rolled out its ad campaign here, weeks before the grand opening of its first store...

As Airbnb hires the star couple to woo travellers with an appetite to try new ways of doing old things, we speak to Varun Raina on its first wide-reach India campaign.

The ad filmmaker and actor who features in current Bollywood blockbuster - Badhaai Ho, recounts his journey...

Meet the adman who directed Badhaai Ho - the first feature film from an ad-focused production house to breach the Rs.100 crore mark.

Singh says the idea behind the 'world's first made-for-mobile live channel' was to create a part of NDTV that Gen Z has a direct connect to, instead of a surround connect.

We speak to the trio behind FilterCopy and Dice Media, as they bask in the afterglow of their deal with Netflix - a first among Indian digital content producers.

The India MD at Essence – GroupM’s fourth-largest agency, adds that in digital, if you don’t invest to threshold level, you can’t see the impact...

An interview with the woman in charge of a nostalgia-heavy retail brand in the age of online shopping.

The platform has teamed up with music maestro AR Rahman for its first 'Originals' offering from India.

After a stint in Germany as regional marketing manager, Europe, for the global brand, Samal recently returned to India as marketing head for Volkswagen here. A quick chat.