Shouvik Roy

Stories by 'Shouvik Roy'

Guest Article

The Forties Warriors – holding on, marching on

There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...
Guest Article

Workplaces are human again

Work from home has changed some things temporarily. Shouvik Roy talks about what it may have changed permanently
Guest Article

Consumer Conversations: The Future of Storytelling

Conversations are the new stories.
Guest Article

Special: The Sound of the Brand

Although there has been a decline in jingles in India, as in the rest of the world, the use of songs in commercials persists. Also new ways of using sound are proliferating
Guest Article

<font color="#ff0000">Guest Article: </font> Shouvik Roy on the rise of Sufi influence in Bollywood

Why do we connect to Sufi music now more than ever before?