Rohit Nautiyal

Stories by 'Rohit Nautiyal'


Riteish Deshmukh adds life to Videocon commercials

The new campaign is the end result of a syndicated research, which established that a majority of prepaid users are worried about running out of talk-time balance when they need it the most.

afaqs! Round Table Conference: The good and the bad in education

At the third Round Table Conference, some of the burning issues faced by the education industry - such as mushrooming private institutes, quality of education and its importance in rural India and the right faculty were discussed

Maruti Kizashi is on the prowl for a creative partner

Sources have confirmed that all of Maruti's roster agencies are in the fray, including Publicis Capital, Lowe Lintas and Dentsu Creative Impact

Manoj Deb calls it a day at BBDO India

Deb is currently serving his notice period, and according to sources close to him, has not decided on his next move
Points of View

POV: Are movie promotions on TV actually clutter-breaking?

Of late, almost every new movie gets onto a reality show on TV to announce itself. Are these as clutter breaking as they are made out to be?

Micromax Qube: Can't get enough of 'it'

In its new commercial, the country's largest mobile handsets company is out to engross the users like never before

Partho Sengupta joins Hakuhodo Percept as ECD

Though Sengupta was unavailable for comment, sources close to him have confirmed the development

Tanishq: All that glitters is a 'gold'en deed

After the last commercial, which portrayed the brand's wedding jewellery as an important influencer in an independent woman's decision to get married; this time, Glam Gold jewellery has become a reflection of her personality

Profile - Deepesh Jha: A Happy Accident

The new creative head of Lowe Lintas Delhi feels though many things have changed in advertising, intrinsically it will remain a business of gut feel and last-hour job

Yamaha SZ: The Hare and the Tortoise, revamped

With its latest entry level offering, the motorbike manufacturer is urging its TG to let go of the 'old' and adopt all that's 'new'