Bombay Times started something that many others followed. Here's how a city supplement changed newspaper journalism.

BMB India's chief creative officer, Raj Nair takes afaqs! through his advertising journey.

The agency will work to activate social media properties with fresh content that creates higher engagement among consumers.

Speaking at the event, Srinivasan Raman of Hansa charted out the much talked about growth story of India in terms of three key indicators - economic, social and affluence.

A Mindshare case study at the Emvies 2012 case study presentation round detailed a campaign it devised for Ponds during the IPL season, targeting the women to come out and play in the sun.

DDB Mudra presented a case study titled 'The Magic Frisk' devised for Big Bazaar to promote its discount offer scheme.

The agency will work to roll out strategic community engagement and search engine optimisation programmes to position the guidebooks among the target audience.

A case study presented by Parag Desai, WaghBakri Group at 101 Markets 2012 gave insights on how the company went on from a regional one to a truly national brand.

The media strategy devised for HSBC by Mindshare to reach the business leaders of India was shortlisted in the Best Media Innovation - Direct Marketing category at Emvies 2012.

Maxus developed a new currency on Facebook, giving a new definition to Likes, which over a period of time had become redundant.