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Stories by 'Nisha Menon'
Bombay Times - Trend Setter
Bombay Times started something that many others followed. Here's how a city supplement changed newspaper journalism.
Profile - Raj Nair: "If not now, then when?"
BMB India's chief creative officer, Raj Nair takes afaqs! through his advertising journey.
CogMat bags digital duties of Angel Broking
The agency will work to activate social media properties with fresh content that creates higher engagement among consumers.
Zee Bangla 101 Markets: Diversity presents an excellent growth opportunity
Speaking at the event, Srinivasan Raman of Hansa charted out the much talked about growth story of India in terms of three key indicators - economic, social and affluence.
Emvies 2012: Sun is fun too!
A Mindshare case study at the Emvies 2012 case study presentation round detailed a campaign it devised for Ponds during the IPL season, targeting the women to come out and play in the sun.
Emvies 2012: Frisky magic
DDB Mudra presented a case study titled 'The Magic Frisk' devised for Big Bazaar to promote its discount offer scheme.
Lonely Planet appoints Iffort as digital agency
The agency will work to roll out strategic community engagement and search engine optimisation programmes to position the guidebooks among the target audience.
Zee Bangla 101 Markets 2012: Strong regional strategy will help make a brand national
A case study presented by Parag Desai, WaghBakri Group at 101 Markets 2012 gave insights on how the company went on from a regional one to a truly national brand.
Emvies 2012: Reminiscing the day you were born
The media strategy devised for HSBC by Mindshare to reach the business leaders of India was shortlisted in the Best Media Innovation - Direct Marketing category at Emvies 2012.
Profile - Gautam Kiyawat: "Know What You Want"
Gautam Kiyawat, who replaced Punitha Arumugham as the CEO of Madison Media, takes afaqs! through his journey.