Abid Hussain Barlaskar and Aishwarya Ramesh

Stories by 'Abid Hussain Barlaskar and Aishwarya Ramesh'


What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.

Terrace romance with a twist in new Domino's spot

The film features covert non-vegetarians secretly eating pizza

Guess who's feeling the heat from Swiggy-Zomato-Foodpanda...

In a bid to stay relevant to youngsters who order in regularly, this ready-to-cook brand we're all familiar with, makes a case against food delivery apps.