“A pan-India market for entertainment content is getting created”: Disney+ Hotstar’s Gaurav Banerjee
Kyunki Saas Bhi Kabhi Bahu Thi is back: Who will watch, who will advertise?
Why is a 10-year-old recreating popular ads and posting them online?
“The cost of great content can’t be borne by subscription alone”: Chanpreet Arora, Voot
How do online video platforms decide what their viewers may want to watch?
“Next trend in OTT will be genre mashup”: MX Player’s Gautam Talwar