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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

What the World Needs is Love Advertising
Amazon's holiday ad spotlights everyday acts of kindness
By Benita Chacko
Nov 07, 2024 05:10 IST 2 Min read
Samarth Sharma People Spotting
Samarth Sharma steps down as COO at Asianet News
By Benita Chacko
Nov 06, 2024 16:07 IST 1 Min read
Sony LIV Pause Ads OTT Streaming
Sony LIV the latest OTT platform to offer pause ads
By Benita Chacko
Nov 05, 2024 05:20 IST 2 Min read
Metro Shoes- Takes you to the new Advertising
METRO Shoes reinforces equality in relationships in new ad
By Benita Chacko
Oct 31, 2024 05:10 IST 3 Min read
Festive Advertising on CTV Media
Brands up C-TV spends by 20-30% YoY during festive season
By Benita Chacko
Oct 29, 2024 05:20 IST 5 Min read
Reliance Disney merger Media
Dummies guide to the Reliance-Disney merger
By Benita Chacko
Oct 24, 2024 05:30 IST 4 Min read
Farah Khan YouTube show Branded Content
Farah Khan’s YouTube cooking show spices up with brand endorsements
By Benita Chacko
Oct 23, 2024 05:10 IST 2 Min read
Hyundai CNG ad Advertising
Finally, Hyundai makes room for all those extra bags in new CNG car
By Benita Chacko
Oct 21, 2024 05:10 IST 2 Min read
The Great Indian Kapil Show Marketing
Netflix aims to become a habit in more Indian homes: Srivats TS
By Benita Chacko
Oct 18, 2024 05:30 IST 4 Min read
Omnichannel Marketing Marketing
How omnichannel marketing is integrating online and offline spaces
By Benita Chacko
Oct 17, 2024 04:50 IST 3 Min read
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