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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Indian women's team Media
Women’s cricket aims for reach after viewership up 20% post T20WC ’23
By Benita Chacko
Oct 16, 2024 05:00 IST 4 Min read
Amazon MX Player OTT Streaming
Explained: The Amazon miniTV and MX Player merger
By Benita Chacko
Oct 08, 2024 05:10 IST 2 Min read
Piramal Finance Advertising
Piramal Finance seeks to serve Bharat’s underserved in new ad
By Benita Chacko
Oct 05, 2024 12:30 IST 3 Min read
Durga Puja RG Kar Media
RG Kar case casts long shadow on Durga Puja ad spend
By Benita Chacko
Oct 02, 2024 05:30 IST 4 Min read
Zee5-Manish Kalra OTT Streaming
Zee5's growth from non-Hindi languages and tier 2 cities: Manish Kalra
By Benita Chacko
Sep 27, 2024 05:10 IST 2 Min read
Navigating the subscription landscape: are paywalls offering news publications a sustainable revenue? Media
Navigating the subscription landscape: are paywalls offering news publications a sustainable revenue?
By Benita Chacko
Sep 24, 2024 05:30 IST 4 Min read
FC Studios to continue Film Companion's legacy: Anupama Chopra Media
FC Studios to continue Film Companion's legacy: Anupama Chopra
By Benita Chacko
Sep 20, 2024 05:30 IST 6 Min read
Bigg Boss revenue to grow in double digits this season: Viacom18’s Mahesh Shetty Media
Bigg Boss revenue to grow in double digits this season: Viacom18’s Mahesh Shetty
By Benita Chacko
Sep 18, 2024 05:20 IST 8 Min read
Despite Wayanad tragedy dampening Onam festivities, ad spends risen by 10-15% Media
Despite Wayanad tragedy dampening Onam festivities, ad spends risen by 10-15%
By Benita Chacko
Sep 13, 2024 05:20 IST 4 Min read
Disney Star’s festive offer for brands: pocket-friendly PKL and W-T20 World Cup to target women Media
Disney Star’s festive offer for brands: pocket-friendly PKL and W-T20 World Cup to target women
By Benita Chacko
Sep 11, 2024 05:30 IST 6 Min read
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