Advertisment
Subscribe

0

author image

Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

D+H branded content wing CreativeWorks goes beyond traditional solutions: Dhruv Dhawan, head of ads Branded Content
D+H branded content wing CreativeWorks goes beyond traditional solutions: Dhruv Dhawan, head of ads
By Benita Chacko
Sep 06, 2024 05:10 IST 3 Min read
IPL value plummets by Rs 9,800 crore; free streaming faces uncertain future Media
IPL value plummets by Rs 9,800 crore; free streaming faces uncertain future
By Benita Chacko
Sep 05, 2024 05:20 IST 4 Min read
OTT subscribers grow restless:  Will quality content or smart plans curb the churn? OTT Streaming
OTT subscribers grow restless:  Will quality content or smart plans curb the churn?
By Benita Chacko
Sep 03, 2024 05:30 IST 6 Min read
Balancing FCT and non-FCT revenue is key to surpassing radio’s 2019 levels: Red FM’s Nisha Narayanan Media
Balancing FCT and non-FCT revenue is key to surpassing radio’s 2019 levels: Red FM’s Nisha Narayanan
By Benita Chacko
Aug 30, 2024 05:20 IST 4 Min read
The Reliance dominance: Experts explain what’s in store for media ent biz Media
The Reliance dominance: Experts explain what’s in store for media ent biz
By Benita Chacko
Aug 29, 2024 05:30 IST 5 Min read
Streamers take a pause to serve ads; will brands play along? OTT Streaming
Streamers take a pause to serve ads; will brands play along?
By Benita Chacko
Aug 26, 2024 05:30 IST 6 Min read
50+ store plan and q-comm debut make Rebel Foods’ Smoor Chocolates consider 30% ad spend hike Marketing
50+ store plan and q-comm debut make Rebel Foods’ Smoor Chocolates consider 30% ad spend hike
By Benita Chacko
Aug 19, 2024 05:30 IST 6 Min read
Due to low success rate of comedy shows, advertisers tread with scepticism: Colors TV’s Alok Jain Media
Due to low success rate of comedy shows, advertisers tread with scepticism: Colors TV’s Alok Jain
By Benita Chacko
Aug 09, 2024 05:10 IST 7 Min read
Reliance Industries’ media and entertainment revenue up 49%; rakes in Rs 10,826 crore in FY24 Media
Reliance Industries’ media and entertainment revenue up 49%; rakes in Rs 10,826 crore in FY24
By Benita Chacko
Aug 07, 2024 19:29 IST 4 Min read
From media research to image consulting: Ormax Media’s 16 year journey Media
From media research to image consulting: Ormax Media’s 16 year journey
By Benita Chacko
Aug 06, 2024 05:30 IST 6 Min read
Prev 1 ... 7 8 9 Next

Advertisment