Advertisment
Subscribe

0

author image

Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Shemaroo's broadcast business to reach profitability in one to two years: COO Arghya Chakravarty Media
Shemaroo's broadcast business to reach profitability in one to two years: COO Arghya Chakravarty
By Benita Chacko
Aug 01, 2024 05:20 IST 5 Min read
As Q-comm turns ice cream into an impulse buy, Havmor is rethinking its traditional strategy Marketing
As Q-comm turns ice cream into an impulse buy, Havmor is rethinking its traditional strategy
By Benita Chacko
Jul 30, 2024 05:30 IST 9 Min read
Good monsoon, promising budget = Increase in FMCG's rural ad spend ahead of festive season Media
Good monsoon, promising budget = Increase in FMCG's rural ad spend ahead of festive season
By Benita Chacko
Jul 29, 2024 05:30 IST 6 Min read
ZEE5 Super Family: A shot at gamification Media
ZEE5 to soon launch pause ads
By Benita Chacko
Jul 25, 2024 05:20 IST 2 Min read
Tax relief and GST cuts top media sector's Budget 2024 wish list Media
Tax relief and GST cuts top media sector's Budget 2024 wish list
By Benita Chacko
Jul 23, 2024 05:30 IST 6 Min read
This budget will solidify CNBC's presence on CTV: Network18's Smriti Mehra Media
This budget will solidify CNBC's presence on CTV: Network18's Smriti Mehra
By Benita Chacko
Jul 19, 2024 05:20 IST 6 Min read
Eveready looks to change flashlight category with ‘Siren Torch’; makes safety a priority Advertising
Eveready looks to change flashlight category with ‘Siren Torch’; makes safety a priority
By Benita Chacko
Jul 18, 2024 05:30 IST 4 Min read
Disney Star elevates Sumanta Bose People Spotting
Disney Star elevates Sumanta Bose
By Benita Chacko
Jul 17, 2024 14:13 IST 2 Min read
Marketers embrace CTV, Retail Media as emerging mediums of advertising Media
Marketers embrace CTV, Retail Media as emerging mediums of advertising
By Benita Chacko
Jul 15, 2024 05:20 IST 7 Min read
D2C channels enable deeper conversations, stronger relationships with customers: Honasa’s Zairus Master Marketing
D2C channels enable deeper conversations, stronger relationships with customers: Honasa’s Zairus Master
By Benita Chacko
Jul 11, 2024 05:10 IST 4 Min read
Prev 1 ... 8 9 10 Next

Advertisment