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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

Shivaprasad Nair joins Assembly as MD of Global Delivery People Spotting
Shivaprasad Nair joins Assembly as MD of Global Delivery
By Benita Chacko
Jul 04, 2024 08:45 IST 2 Min read
Aditya Birla Capital CMO on digital-first brand communications, humour, and in-house content creation Marketing
Aditya Birla Capital CMO on digital-first brand communications, humour, and in-house content creation
By Benita Chacko
Jun 27, 2024 05:20 IST 4 Min read
Ads on Pause: D+ H spots non-intrusive ad break for premium subscribers OTT Streaming
Ads on Pause: D+ H spots non-intrusive ad break for premium subscribers
By Benita Chacko
Jun 18, 2024 05:30 IST 4 Min read
EssenceMediacom secured new businesses worth Rs 300-400 crore in H1 2024 Media
EssenceMediacom secured new businesses worth Rs 300-400 crore in H1 2024
By Benita Chacko
Jun 13, 2024 05:10 IST 2 Min read
Football helps boost annual subscriptions and ad revenue: SonyLIV's Ranjana Mangla OTT Streaming
Football helps boost annual subscriptions and ad revenue: SonyLIV's Ranjana Mangla
By Benita Chacko
Jun 12, 2024 05:10 IST 6 Min read
E-comm, content, data integration – 3 tools to support our clients: Wavemaker’s Ajay Gupte Media
E-comm, content, data integration – 3 tools to support our clients: Wavemaker’s Ajay Gupte
By Benita Chacko
Jun 11, 2024 05:30 IST 5 Min read
Digital video news platforms gain viewership share during elections 2024 Media
Digital video news platforms gain viewership share during elections 2024
By Benita Chacko
Jun 07, 2024 05:30 IST 7 Min read
'Manthan' returns in time for Amul's global launch & to retell its story to new-gen Indian consumers Marketing
'Manthan' returns in time for Amul's global launch & to retell its story to new-gen Indian consumers
By Benita Chacko
Jun 05, 2024 05:30 IST 7 Min read
Over 500 influencers & 11 languages: Creators drive Tata Motors Commercial Vehicles Marketing
Over 500 influencers & 11 languages: Creators drive Tata Motors Commercial Vehicles
By Benita Chacko
Jun 03, 2024 05:30 IST 9 Min read
Indian Society of Advertisers (ISA) Global CEO Conference 2022 to focus on navigating a VUCA 2.0 World Advertising
ISA Media Charter’s remaining initiatives to be released in 30-45 days: Chairman Sunil Kataria
By Benita Chacko
May 31, 2024 18:19 IST 2 Min read
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