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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

JioCinema to stream Paris Olympics 2024 for free; expects to reach 150 million views OTT Streaming
JioCinema to stream Paris Olympics 2024 for free; expects to reach 150 million views
By Benita Chacko
May 31, 2024 05:20 IST 3 Min read
In its 17th edition now, a relook at the origins of Goafest Advertising
In its 17th edition now, a relook at the origins of Goafest
By Benita Chacko
May 30, 2024 05:10 IST 3 Min read
Newslaundry makes its platforms accessible to all through NewsAble Media
Newslaundry makes its platforms accessible to all through NewsAble
By Benita Chacko
May 28, 2024 05:20 IST 4 Min read
The Netflix India marketing playbook from the horse’s mouth OTT Streaming
The Netflix India marketing playbook from the horse’s mouth
By Benita Chacko
May 27, 2024 05:30 IST 12 Min read
Disney Star's Amrutha Nair to take year-long sabbatical People Spotting
Disney Star's Amrutha Nair to take year-long sabbatical
By Benita Chacko
May 23, 2024 10:30 IST 1 Min read
Regional OTTs eye small towns as metro demand saturates OTT Streaming
What role does regional content play for OTT platforms?
By Benita Chacko
May 22, 2024 05:20 IST 5 Min read
Good monsoon, promising budget = Increase in FMCG's rural ad spend ahead of festive season Media
Rural demand, good monsoon expectations drive FMCG sector recovery; set to boost ad spends this year
By Benita Chacko
May 21, 2024 05:30 IST 4 Min read
Disney+ Hotstar's Ads Head Dhruv Dhawan prioritises CTV for ICC T20 Men's World Cup Ads OTT Streaming
Disney+ Hotstar's Ads Head Dhruv Dhawan prioritises CTV for ICC T20 Men's World Cup Ads
By Benita Chacko
May 15, 2024 05:30 IST 6 Min read
Did young brands really gain from a ‘Shark Tank India’ appearance? Marketing
Shark Tank India issues legal notices to pitchers for using show’s content for promotions
By Benita Chacko
May 09, 2024 05:10 IST 3 Min read
NDTV Marathi to prioritise long-term sustainability over short-lived attention-grabbing tactics Media
NDTV Marathi to prioritise long-term sustainability over short-lived attention-grabbing tactics
By Benita Chacko
May 06, 2024 05:20 IST 4 Min read
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