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Benita Chacko

Benita Chacko is an assistant editor at afaqs! She is well-known for her in-depth reporting and keen attention to detail, and she keeps a close eye on the media industry. From mergers and acquisitions to the changing OTT landscape, Benita delves into revenue models, earnings reports, and marquee television properties to provide important insights. Beyond the written word, Benita is a regular on afaqs!' video series CMO Dialogues, where she has conducted several impactful interviews with industry leaders.

The Pan Masala Cinematic Universe: How different is reel and real Advertising
The Pan Masala Cinematic Universe: How different is reel and real
By Benita Chacko
Apr 30, 2024 05:10 IST 4 Min read
Will JioCinema’s Rs 29/month plan help it fight subscription fatigue among users? OTT Streaming
Will JioCinema’s Rs 29/month plan help it fight subscription fatigue among users?
By Benita Chacko
Apr 26, 2024 05:30 IST 6 Min read
Unpacking the Mercedes-Benz growth story in India Marketing
Unpacking the Mercedes-Benz growth story in India
By Benita Chacko
Apr 24, 2024 05:30 IST 8 Min read
Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee' Advertising
Authenticity first: Why iD Fresh Food is seeking grandmas' approval for its 'TransparenSee'
By Benita Chacko
Apr 22, 2024 05:30 IST 7 Min read
Clapboard was born out of a need to disrupt current revenue model of ad agencies: Varun Katyal Advertising
Clapboard was born out of a need to disrupt current revenue model of ad agencies: Varun Katyal
By Benita Chacko
Apr 18, 2024 05:20 IST 4 Min read
Addressable ads Disney Star’s counter to digital: Ajit Varghese Media
Addressable ads Disney Star’s counter to digital: Ajit Varghese
By Benita Chacko
Apr 15, 2024 05:20 IST 4 Min read
OML Entertainment makes complete pivot towards content creation; half its revenue comes from branded content Media
OML Entertainment makes complete pivot towards content creation; half its revenue comes from branded content
By Benita Chacko
Apr 10, 2024 05:20 IST 6 Min read
Sony’s acquisition of New Zealand cricket rights will engage existing fans, attract new viewers: Rajesh Kaul Media
Sony’s acquisition of New Zealand cricket rights will engage existing fans, attract new viewers: Rajesh Kaul
By Benita Chacko
Apr 08, 2024 05:20 IST 3 Min read
Disney Star elevates Abilasha Anish as head of marketing for Disney+ Hotstar (South)  People Spotting
Disney Star elevates Abilasha Anish as head of marketing for Disney+ Hotstar (South) 
By Benita Chacko
Apr 06, 2024 17:00 IST 1 Min read
Disney+ Hotstar and JioCinema to have consolidated reach of 160 million unique visitors post-merger: Comscore OTT Streaming
Disney+ Hotstar and JioCinema to have consolidated reach of 160 million unique visitors post-merger: Comscore
By Benita Chacko
Apr 03, 2024 05:20 IST 4 Min read
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