Namah Chawla

From regional influencers to content-led commerce: This is how 2023's creator economy is shaping up

Inside the HUL Vim Black campaign: The what, how, who, and why at all

Nachos category benefits from premium international imagery: PepsiCo's Ankit Agarwal

Jewellery ad spends to see 15% rise this wedding season

Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

25% of Maruti Suzuki’s new car sales are triggered by exchanges: Shashank Srivastava

Ideas don’t follow agencies, they follow their full potential: Binaifer Dulani on Tanishq's new ad

Amitabh Bachchan gets personality rights: Is it a fair demand by the persona-led brand?

Will the new government guidelines curb online fake reviews?

eBay India takes a subtle dig at other e-comm players in its new ad