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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

How FCB India cracked a ‘hairy’ campaign for STIRWorld Advertising
How FCB India cracked a ‘hairy’ campaign for STIRWorld
By Nisha Qureshi
Jun 21, 2023 05:00 IST 3 Min read
Parle Kismi’s new campaign positions the candy as an enabler of romance Advertising
Parle Kismi’s new campaign positions the candy as an enabler of romance
By Nisha Qureshi
Jun 15, 2023 05:10 IST 2 Min read
The AoR is dead; Long Live the AoR Advertising
The AoR is dead; Long Live the AoR
By Nisha Qureshi
Jun 12, 2023 05:20 IST 4 Min read
Decoding Sony Sports’ big bet on Tennis Media
Decoding Sony Sports’ big bet on Tennis
By Nisha Qureshi
Jun 02, 2023 05:20 IST 3 Min read
What's behind Media.Monks becoming India's fastest growing major ad agency? Advertising
What's behind Media.Monks becoming India's fastest growing major ad agency?
By Nisha Qureshi
May 29, 2023 05:30 IST 4 Min read
Dentsu and VMLY&R squabble over the legitimacy of similar Cannes Lions entry Advertising
Dentsu and VMLY&R squabble over the legitimacy of similar Cannes Lions entry
By Nisha Qureshi
May 22, 2023 16:28 IST 4 Min read
How is Zee5 focusing on growing organically on the back of quality content Media
How is Zee5 focusing on growing organically on the back of quality content
By Nisha Qureshi
May 22, 2023 05:10 IST 3 Min read
No more interruptions: Tic Tac India is relying on permissive marketing via influencers and content Advertising
No more interruptions: Tic Tac India is relying on permissive marketing via influencers and content
By Nisha Qureshi
May 19, 2023 05:30 IST 4 Min read
Decoding JioCinema’s foray into subscription-based OTT market Media
Decoding JioCinema’s foray into subscription-based OTT market
By Nisha Qureshi
May 16, 2023 05:30 IST 4 Min read
Why and how are Indian broadcasters tapping sports beyond cricket? Media
Why and how are Indian broadcasters tapping sports beyond cricket?
By Nisha Qureshi
May 15, 2023 05:30 IST 5 Min read
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