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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

Brands must be ‘meaningful’ while paying attention to individual needs of consumers, say Mark Sinnock and Anirban Mozumdar of Havas Advertising
Brands must be ‘meaningful’ while paying attention to individual needs of consumers, say Mark Sinnock and Anirban Mozumdar of Havas
By Nisha Qureshi
Jul 28, 2023 06:25 IST 4 Min read
Should brands be cautious of associating with toxic influencers? Influencer Marketing
Should brands be cautious of associating with toxic influencers?
By Nisha Qureshi
Jul 24, 2023 05:30 IST 4 Min read
Crunchyroll’s ambitious anime plans for India Marketing
Crunchyroll’s ambitious anime plans for India
By Nisha Qureshi
Jul 21, 2023 05:20 IST 3 Min read
You might not see e-gaming ads this World Cup season, here’s why Advertising
You might not see e-gaming ads this World Cup season, here’s why
By Nisha Qureshi
Jul 20, 2023 05:30 IST 4 Min read
Will influencers decide how young India votes in 2024? Influencer Marketing
Will influencers decide how young India votes in 2024?
By Nisha Qureshi
Jul 10, 2023 05:30 IST 5 Min read
Barbie: The movie rides big on brand collabs and merchandising ahead of release Marketing
Barbie: The movie rides big on brand collabs and merchandising ahead of release
By Nisha Qureshi
Jun 29, 2023 05:10 IST 2 Min read
Sony YAY! focuses on activations and merchandising to drive brand awareness Media
Sony YAY! focuses on activations and merchandising to drive brand awareness
By Nisha Qureshi
Jun 28, 2023 05:20 IST 2 Min read
How Dentsu’s ‘Teeka’ campaign made a mark at Cannes Lions 2023 Advertising
How Dentsu’s ‘Teeka’ campaign made a mark at Cannes Lions 2023
By Nisha Qureshi
Jun 26, 2023 05:10 IST 3 Min read
Why is comparative advertising a troubled concept in India? Advertising
Why is comparative advertising a troubled concept in India?
By Nisha Qureshi
Jun 23, 2023 05:30 IST 3 Min read
How partnering with IPL boosted bookings and awareness for Tata Tiago EV Marketing
How partnering with IPL boosted bookings and awareness for Tata Tiago EV
By Nisha Qureshi
Jun 22, 2023 05:10 IST 2 Min read
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