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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

How going back to the basics of movie marketing played a role in the success of ‘Gadar 2’ Media
How going back to the basics of movie marketing played a role in the success of ‘Gadar 2’
By Nisha Qureshi
Aug 28, 2023 05:20 IST 9 Min read
Volkswagen India shifts gears; appeals to the right brain of a car owner over the left Brands
Volkswagen India shifts gears; appeals to the right brain of a car owner over the left
By Nisha Qureshi
Aug 24, 2023 05:30 IST 4 Min read
Celebrity endorsements on TV fell by 10% in H1 2023: Tam AdEx report Advertising
Celebrity endorsements on TV fell by 10% in H1 2023: Tam AdEx report
By Nisha Qureshi
Aug 22, 2023 05:10 IST 2 Min read
SRK and Alia vouch for FabriCare’s high-performance fabrics in a new campaign Advertising
SRK and Alia vouch for FabriCare’s high-performance fabrics in a new campaign
By Nisha Qureshi
Aug 21, 2023 05:10 IST 2 Min read
Bharat Gupta outlines Jagran New Media’s ambitious Rs 1,000 crore growth plan for 2028 Media
Bharat Gupta outlines Jagran New Media’s ambitious Rs 1,000 crore growth plan for 2028
By Nisha Qureshi
Aug 17, 2023 05:20 IST 3 Min read
Motivator eyes growth on the back of bullish festive season Advertising
Motivator eyes growth on the back of bullish festive season
By Nisha Qureshi
Aug 14, 2023 05:10 IST 2 Min read
How JioCinema and Sports18 are gearing up to be the default destination for Indian sports fans Media
How JioCinema and Sports18 are gearing up to be the default destination for Indian sports fans
By Nisha Qureshi
Aug 11, 2023 05:10 IST 3 Min read
Dabbawalas and Vi collaborate to enhance the network's quality Advertising
Dabbawalas and Vi collaborate to enhance the network's quality
By Nisha Qureshi
Aug 10, 2023 05:10 IST 3 Min read
How new-age and traditional news platforms are cracking monetisation in the digital era Media
How new-age and traditional news platforms are cracking monetisation in the digital era
By Nisha Qureshi
Aug 03, 2023 05:10 IST 4 Min read
Brands must be ‘meaningful’ while paying attention to individual needs of consumers, say Mark Sinnock and Anirban Mozumdar of Havas Advertising
Brands must be ‘meaningful’ while paying attention to individual needs of consumers, say Mark Sinnock and Anirban Mozumdar of Havas
By Nisha Qureshi
Jul 28, 2023 06:25 IST 4 Min read
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