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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

L&K Saatchi & Saatchi heads on why agencies are losing the fight against consultanciesAdvertising
L&K Saatchi & Saatchi heads on why agencies are losing the fight against consultancies
By Nisha Qureshi
Nov 28, 2023 05:30 IST 4 Min read
The rise of ‘offbeat influencers’ and what they bring to the table for brandsInfluencer Marketing
The rise of ‘offbeat influencers’ and what they bring to the table for brands
By Nisha Qureshi
Nov 22, 2023 05:30 IST 8 Min read
How Zee Business’ integrated content approach is helping them win the advertiser game Media
How Zee Business’ integrated content approach is helping them win the advertiser game
By Nisha Qureshi
Nov 16, 2023 05:20 IST 3 Min read
Festive radio ad spends soar as CWC and blockbusters drive demandMedia
Festive radio ad spends soar as CWC and blockbusters drive demand
By Nisha Qureshi
Nov 10, 2023 05:30 IST 3 Min read
GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safetyInfluencer Marketing
GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety
By Nisha Qureshi
Nov 08, 2023 05:20 IST 3 Min read
Are brands tapping into Disney+ Hotstar's vertical ad offering this cricket world cup?Advertising
Are brands tapping into Disney+ Hotstar's vertical ad offering this cricket world cup?
By Nisha Qureshi
Oct 23, 2023 05:30 IST 4 Min read
CNBC Awaaz's Anuj Singhal on navigating the challenges of running a Hindi business news channel Media
CNBC Awaaz's Anuj Singhal on navigating the challenges of running a Hindi business news channel
By Nisha Qureshi
Oct 17, 2023 05:20 IST 4 Min read
Uniqlo India to advertise on OTT during World Cup, aiming to boost awareness amid Mumbai expansionMarketing
Uniqlo India to advertise on OTT during World Cup, aiming to boost awareness amid Mumbai expansion
By Nisha Qureshi
Oct 10, 2023 05:30 IST 5 Min read
From Faasos' wraps to Behrouz Biryani, how Rebel Foods reshaped India's F&B landscapeMarketing
From Faasos' wraps to Behrouz Biryani, how Rebel Foods reshaped India's F&B landscape
By Nisha Qureshi
Oct 06, 2023 05:20 IST 5 Min read
The genesis of Paytm’s brand name and other startup lessons from Vijay Shekhar SharmaMarketing
The genesis of Paytm’s brand name and other startup lessons from Vijay Shekhar Sharma
By Nisha Qureshi
Sep 28, 2023 05:30 IST 4 Min read
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