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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

The genesis of Paytm’s brand name and other startup lessons from Vijay Shekhar Sharma Marketing
The genesis of Paytm’s brand name and other startup lessons from Vijay Shekhar Sharma
By Nisha Qureshi
Sep 28, 2023 05:30 IST 4 Min read
Ogilvy doubles down on leadership equality; hopes to set example for everybody else Advertising
Ogilvy doubles down on leadership equality; hopes to set example for everybody else
By Nisha Qureshi
Sep 27, 2023 05:30 IST 4 Min read
IPL's ecosystem thrives with 6.3% growth amid Disney Star vs. JioCinema dual broadcasting clash Media
IPL's ecosystem thrives with 6.3% growth amid Disney Star vs. JioCinema dual broadcasting clash
By Nisha Qureshi
Sep 21, 2023 06:10 IST 5 Min read
Polycab unveils futuristic brand identity; aims for ₹20,000 crore business by 2026 Marketing
Polycab unveils futuristic brand identity; aims for ₹20,000 crore business by 2026
By Nisha Qureshi
Sep 19, 2023 05:30 IST 2 Min read
Jawan, Gadar 2, RRKPK and more: Blockbusters revive cinema ad revenue Media
Jawan, Gadar 2, RRKPK and more: Blockbusters revive cinema ad revenue
By Nisha Qureshi
Sep 18, 2023 05:30 IST 4 Min read
MRF's cricket-driven marketing gains momentum ahead of World Cup 2023 Advertising
MRF's cricket-driven marketing gains momentum ahead of World Cup 2023
By Nisha Qureshi
Sep 15, 2023 05:20 IST 3 Min read
JioAds bets big on Reliance’s Retail Network ahead of festive season Advertising
JioAds bets big on Reliance’s Retail Network ahead of festive season
By Nisha Qureshi
Sep 12, 2023 09:00 IST 1 Min read
Pitch fee: A reality for only a select few agencies, still elusive for many Advertising
Pitch fee: A reality for only a select few agencies, still elusive for many
By Nisha Qureshi
Sep 06, 2023 05:30 IST 5 Min read
Tanishq plans to step up use of AI in content creation and dissemination Marketing
Tanishq plans to step up use of AI in content creation and dissemination
By Nisha Qureshi
Sep 05, 2023 05:20 IST 7 Min read
TATA.ev takes charge as the new face of Tata Motors' EV business Marketing
TATA.ev takes charge as the new face of Tata Motors' EV business
By Nisha Qureshi
Aug 30, 2023 05:30 IST 3 Min read
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