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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

Why Tata AIG’s new spot with Ranbir Kapoor and Rohit Shetty is the perfect example of celeb-led campaigns Advertising
Why Tata AIG’s new spot with Ranbir Kapoor and Rohit Shetty is the perfect example of celeb-led campaigns
By Nisha Qureshi
Jan 09, 2024 05:30 IST 5 Min read
Netflix's Kho Gaye Hum Kaha lays bare influencer marketing, what now?Influencer Marketing
Netflix's Kho Gaye Hum Kaha lays bare influencer marketing, what now?
By Nisha Qureshi
Jan 03, 2024 05:30 IST 4 Min read
Untangling the challenges of distribution and monetisation of news in a complex environment Media
Untangling the challenges of distribution and monetisation of news in a complex environment
By Nisha Qureshi
Jan 01, 2024 05:00 IST 3 Min read
Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrationsAdvertising
Netflix’s Kho Gaye Hum Kahan is a lesson on seamless brand integrations
By Nisha Qureshi
Dec 28, 2023 05:20 IST 5 Min read
The age of AI: Will the ad world trade in creativity for impact in 2024?Advertising
The age of AI: Will the ad world trade in creativity for impact in 2024?
By Nisha Qureshi
Dec 26, 2023 05:30 IST 4 Min read
Network18’s Avinash Kaul on the importance of ‘conviction’ in the news business Media
Network18’s Avinash Kaul on the importance of ‘conviction’ in the news business
By Nisha Qureshi
Dec 15, 2023 05:30 IST 4 Min read
LS Digital’s vision for digital marketing and big plans for 2024 Top Story
LS Digital’s vision for digital marketing and big plans for 2024
By Nisha Qureshi
Dec 14, 2023 05:30 IST 3 Min read
How Zoo Media’s integrated pitch approach helped them secure the ICC WC 2023 mandate Advertising
How Zoo Media’s integrated pitch approach helped them secure the ICC WC 2023 mandate
By Nisha Qureshi
Dec 12, 2023 05:20 IST 4 Min read
Never confuse technology with thinking and insight: Omnicom Advertising Services’ Aditya Kanthy on AI Advertising
Never confuse technology with thinking and insight: Omnicom Advertising Services’ Aditya Kanthy on AI
By Nisha Qureshi
Dec 07, 2023 05:30 IST 4 Min read
Spotify’s big bet on podcasts continues; brings ‘Spotify Audience Network’ to IndiaTop Story
Spotify’s big bet on podcasts continues; brings ‘Spotify Audience Network’ to India
By Nisha Qureshi
Dec 01, 2023 05:30 IST 5 Min read
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