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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

Why and how are Indian broadcasters tapping sports beyond cricket? Media
Why and how are Indian broadcasters tapping sports beyond cricket?
By Nisha Qureshi
May 15, 2023 05:30 IST 5 Min read
How Bisleri is utilising IPL and other sports, to revamp its brand positioning Advertising
How Bisleri is utilising IPL and other sports, to revamp its brand positioning
By Nisha Qureshi
May 12, 2023 05:20 IST 3 Min read
How Instagram Reels is becoming a mainline medium for brands Digital
How Instagram Reels is becoming a mainline medium for brands
By Nisha Qureshi
May 10, 2023 05:20 IST 4 Min read
Costa Coffee’s ambitious plans for India Marketing
Costa Coffee’s ambitious plans for India
By Nisha Qureshi
May 08, 2023 05:30 IST 4 Min read
Are advertising and hybrid the only viable business models for OTTs in India? Media
Are advertising and hybrid the only viable business models for OTTs in India?
By Nisha Qureshi
May 04, 2023 05:10 IST 4 Min read
Sehwag and Gavaskar are Kamla Pasand’s new ambassadors, but netizens aren’t amused Advertising
Sehwag and Gavaskar are Kamla Pasand’s new ambassadors, but netizens aren’t amused
By Nisha Qureshi
May 02, 2023 05:00 IST 2 Min read
It is more important to stay relevant as a brand, rather than medium: RED FM’s Nisha Narayanan Media
It is more important to stay relevant as a brand, rather than medium: RED FM’s Nisha Narayanan
By Nisha Qureshi
May 01, 2023 05:00 IST 3 Min read
Lux tells media to ‘Change the Angle’ towards female athletes Advertising
Lux tells media to ‘Change the Angle’ towards female athletes
By Nisha Qureshi
Apr 21, 2023 05:10 IST 2 Min read
3 out of 5 children watching kids’ genre, are on Nickelodeon network: Nina Elavia Jaipuria Media
3 out of 5 children watching kids’ genre, are on Nickelodeon network: Nina Elavia Jaipuria
By Nisha Qureshi
Apr 20, 2023 05:20 IST 4 Min read
Freecharge aims to increase brand awareness and recall with IPL campaign Advertising
Freecharge aims to increase brand awareness and recall with IPL campaign
By Nisha Qureshi
Apr 18, 2023 05:10 IST 4 Min read
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