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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

Costa Coffee’s ambitious plans for India Marketing
Costa Coffee’s ambitious plans for India
By Nisha Qureshi
May 08, 2023 05:30 IST 4 Min read
Are advertising and hybrid the only viable business models for OTTs in India? Media
Are advertising and hybrid the only viable business models for OTTs in India?
By Nisha Qureshi
May 04, 2023 05:10 IST 4 Min read
Sehwag and Gavaskar are Kamla Pasand’s new ambassadors, but netizens aren’t amused Advertising
Sehwag and Gavaskar are Kamla Pasand’s new ambassadors, but netizens aren’t amused
By Nisha Qureshi
May 02, 2023 05:00 IST 2 Min read
It is more important to stay relevant as a brand, rather than medium: RED FM’s Nisha Narayanan Media
It is more important to stay relevant as a brand, rather than medium: RED FM’s Nisha Narayanan
By Nisha Qureshi
May 01, 2023 05:00 IST 3 Min read
Lux tells media to ‘Change the Angle’ towards female athletes Advertising
Lux tells media to ‘Change the Angle’ towards female athletes
By Nisha Qureshi
Apr 21, 2023 05:10 IST 2 Min read
3 out of 5 children watching kids’ genre, are on Nickelodeon network: Nina Elavia JaipuriaMedia
3 out of 5 children watching kids’ genre, are on Nickelodeon network: Nina Elavia Jaipuria
By Nisha Qureshi
Apr 20, 2023 05:20 IST 4 Min read
Freecharge aims to increase brand awareness and recall with IPL campaign Advertising
Freecharge aims to increase brand awareness and recall with IPL campaign
By Nisha Qureshi
Apr 18, 2023 05:10 IST 4 Min read
JioCinema becoming the primary streaming destination for Viacom18 content?Media
JioCinema becoming the primary streaming destination for Viacom18 content?
By Nisha Qureshi
Apr 14, 2023 05:00 IST 2 Min read
Jio Cinema to debut original content very soonOTT Streaming
Jio Cinema to debut original content very soon
By Nisha Qureshi
Apr 13, 2023 05:30 IST 4 Min read
Our aim is to create ads that are discussed at dinner tables across Indian homes: Sukesh Nayak, Ogilvy Advertising
Our aim is to create ads that are discussed at dinner tables across Indian homes: Sukesh Nayak, Ogilvy
By Nisha Qureshi
Apr 12, 2023 05:20 IST 3 Min read
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