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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

VijayxMetaAdvertising
Vijay learnt to rap, Vijaya learnt to sell; Meta did the rest
By Shreyas Kulkarni
Mar 05, 2026 05:20 IST 2 Min read
RImzimAdvertising
When “beera” became “jeera”: how Talented crafted a R.D Burman earworm for Rimzim’s return
By Shreyas Kulkarni
Feb 27, 2026 05:30 IST 5 Min read
BritanniaCheeseDippedMarketing
Britannia bets on format innovation to premiumise 50-50
By Shreyas Kulkarni
Feb 26, 2026 05:30 IST 3 Min read
StingMarketing
PepsiCo’s Sting bets on sonic branding as it turns cricket’s sixes into sound
By Shreyas Kulkarni
Feb 23, 2026 05:31 IST 3 Min read
q-comm growthMedia
Familiar brands win on Q-comm, says WPP Media’s Sairam Ranganathan
By Shreyas Kulkarni
Feb 19, 2026 05:21 IST 3 Min read
ACKOLifeMarketing
Surreal creatures and a print manifesto lead ACKO’s push against mixed life plans
By Shreyas Kulkarni
Feb 17, 2026 05:30 IST 3 Min read
PapaJohnsMarketing
Higher prices and pizzas on china: Papa Johns bets on premium as it returns to a pizza-mature India
By Shreyas Kulkarni
Feb 11, 2026 05:30 IST 4 Min read
InterbrandxbrandvalueBrands
Why brand value still feels optional in India
By Shreyas Kulkarni
Feb 09, 2026 05:31 IST 5 Min read
AdityaKanthyAdvertising
How Omnicom Advertising India is navigating leadership and trust after the IPG deal
By Shreyas Kulkarni
Feb 02, 2026 05:31 IST 4 Min read
EMoMeeMarketing
Why ex-agency leaders Varun Duggirala and Pooja Jauhari took EMoMee to Shark Tank India
By Shreyas Kulkarni
Jan 19, 2026 05:31 IST 4 Min read
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