Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Media

GroupM’s TYNY report: The experts weigh in

By Shreyas Kulkarni

Feb 15, 2023 05:30 IST logo

4 Min read

Marketing

Bacardi seeks to serve some 'Legacy' with its first-ever made-in-India whisky

By Shreyas Kulkarni

Feb 14, 2023 05:30 IST logo

4 Min read

Advertising

Cadbury 5 Star has built a real-life 'V-Day Evacuation Zone' in Bandra, Mumbai

By Shreyas Kulkarni

Feb 14, 2023 05:00 IST logo

2 Min read

People Spotting

Sambit Mohanty and Souvik Datta to lead McCann Worldgroup Delhi’s creative duties

By Shreyas Kulkarni

Feb 09, 2023 15:48 IST logo

1 Min read

Marketing

Zomato, Coca-Cola, BMW, McDonald’s… brands are hosting concerts more than ever

By Shreyas Kulkarni

Feb 09, 2023 05:30 IST logo

6 Min read

Marketing

Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads

By Shreyas Kulkarni

Feb 03, 2023 05:20 IST logo

3 Min read

Advertising

Is Zomato a copywriter's new copy chief?

By Shreyas Kulkarni

Jan 30, 2023 05:30 IST logo

5 Min read

Marketing

A peek into Gunjan Arya’s Only Much Louder

By Shreyas Kulkarni

Jan 26, 2023 05:30 IST logo

8 Min read

Marketing

Our learning is that when a new product is introduced, OOH plays an important role: Nitin Saini, Mondelez India

By Shreyas Kulkarni

Jan 19, 2023 05:30 IST logo

3 Min read

Marketing

P&G; Vicks to play sandman to sleepless Indians with ZzzQuil Natura gummies

By Shreyas Kulkarni

Jan 18, 2023 05:30 IST logo

5 Min read