Authors

Our guest author Ravinder Varma is an assistant professor, writer, short film-maker, consultant, creative designer and a marketer. He is the brand manager at Naturell India Pvt. Ltd.

Poonam Kumar is a leading expert of Brand Strategy and Development at Kantar. She works with global, regional and local clients across a variety of sectors, spanning Asia, Middle East and Europe. Experience and expertise in packaged goods, e-commerce, OTC, destination branding, financial services.