Brands and Sports marketing

We spoke with Ramalingam Subramanian on the brand’s association with cricketing events, factors for partnering with WC T20, leveraging broadcast and more.

afaqs! spoke with marketing heads on their excitement and anecdotes attached to the T20 World Cup as well as their thoughts on why the event is a lucrative advertising property.

Industry experts share their views on the reasons for the rise of female viewership and increased brand interest in live cricketing events like ICC World T20.

afaqs! spoke with Media Heads at agencies to understand the impact of live cricketing events and how big is the advertising fervour for the WT20, especially with the international event coinciding with the festive season.

With the league commencing from 14th August, advertisers have much to gain by engaging with the league’s premium audience.

The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championship title.

The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations.

The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more..

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.

With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more to attain.