Brands and Sports marketing

Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Brands and Sports marketing

Fans and brands look forward to scoring big as Premier League returns…

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Brands and Sports marketing

IPL: The surest bet for marketers in an uncertain environment

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
Brands and Sports marketing

Fan sentiments revive with the return of high octane live sports

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
Brands and Sports marketing

Reach of television remains unassailable with live sports having its back

Television withstands the digital waves to remain the prime preference of marketers.
Brands and Sports marketing

"We are the only company that has taken the QR code proposition to stadiums”: Jaskaran Singh Kapany, Paytm

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.
Brands and Sports marketing

Sports television broadcasting is here to stay...

In a digital era, how is television still a viewer's companion and an advertiser's friend?
Brands and Sports marketing

Case study on MG Hector becoming the segment leader

As a result of the association, MG received over 20,000 bookings during the IPL phase.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more. 
Brands and Sports marketing

How brands with limited outlays can leverage the IPL

Even with a 3-4 match campaign budget, IPL can provide advertisers with impact and return on investments that are much higher than what is offered by their substitute media options.
Brands and Sports marketing

Fans and brands look forward to scoring big as Premier League returns…

A marketer and fan clubs share their experiences of association with the league and how are they keeping their hopes high in the new normal.
Brands and Sports marketing

Why the BFSI sector should look to leverage the IPL

Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
Brands and Sports marketing

IPL: The surest bet for marketers in an uncertain environment

Agency and marketing heads share their views on the comeback and how the timing couldn’t have been more perfect…
Brands and Sports marketing

Fan sentiments revive with the return of high octane live sports

The news of IPL 2020 hosted abroad has already hyped up the Indian fans; guaranteeing entertainment and world-class cricket in these difficult times.
Brands and Sports marketing

Reach of television remains unassailable with live sports having its back

Television withstands the digital waves to remain the prime preference of marketers.
Brands and Sports marketing

"We are the only company that has taken the QR code proposition to stadiums”: Jaskaran Singh Kapany, Paytm

The Head of Marketing, Paytm talks about his brand’s involvement with the cricket, association with IPL, customized activations, broadcasting opportunities, yield factor and more.
Brands and Sports marketing

Sports television broadcasting is here to stay...

In a digital era, how is television still a viewer's companion and an advertiser's friend?
Brands and Sports marketing

Case study on MG Hector becoming the segment leader

As a result of the association, MG received over 20,000 bookings during the IPL phase.
Brands and Sports marketing

“During an India match day or a big IPL match, we certainly see a rise in our downloads...”: Atit Mehta, BYJU’S

The chief marketing officer of the Edu-tech giant shares his views on the brand’s partnership with IPL, marketing objectives, yield factor and more.