One of the big challenges and paradigm shifts we have had to make is to match the consumer’s move from reading to viewing

As a marketer my biggest nightmare is: what if everyone switches to digital for communication?

Great advertising partners understand brands better than the brand teams themselves. It is the first quality I look for.

Amul’s agencies, daCunha and FCB Ulka, have been around for 50+ and 30+ years. You must trust your agencies

Advertising is still a wonderful way to build brands and work out a narrative that works with consumers.

An interesting shift on OLX has been that exclusive buyers and sellers have begun to interchange roles.

I don’t use the pitch process to judge ideas but to assess the capability and attitude of people in the agency.

We focus on digital to target consumers in Tier I and II; and OOH and print for Tier III.