CMO Special

CMO Special

Sonali Dhawan

Consumers, today, operate out of the‘fear of missing out’ (FOMO). They seek a value synchronisation.
CMO Special

Anupam Bokey

An agency must be able to work with outside experts and not be constrained by its internal capability
CMO Special

Karthik Srivatsan

One of the big challenges and paradigm shifts we have had to make is to match the consumer’s move from reading to viewing
CMO Special

Saumitra Prasad

As a marketer my biggest nightmare is: what if everyone switches to digital for communication?
CMO Special

Sumit Mathur

Great advertising partners understand brands better than the brand teams themselves. It is the first quality I look for.
CMO Special

Jayen Mehta

Amul’s agencies, daCunha and FCB Ulka, have been around for 50+ and 30+ years. You must trust your agencies
CMO Special

Srivats TS

Advertising is still a wonderful way to build brands and work out a narrative that works with consumers.
CMO Special

Abhishek Upadhyay

An interesting shift on OLX has been that exclusive buyers and sellers have begun to interchange roles.
CMO Special

Kashyap Vadapalli

I don’t use the pitch process to judge ideas but to assess the capability and attitude of people in the agency.
CMO Special

Gunjan Soni

We focus on digital to target consumers in Tier I and II; and OOH and print for Tier III.
CMO Special

Karthik Srivatsan

One of the big challenges and paradigm shifts we have had to make is to match the consumer’s move from reading to viewing
CMO Special

Saumitra Prasad

As a marketer my biggest nightmare is: what if everyone switches to digital for communication?
CMO Special

Sumit Mathur

Great advertising partners understand brands better than the brand teams themselves. It is the first quality I look for.
CMO Special

Jayen Mehta

Amul’s agencies, daCunha and FCB Ulka, have been around for 50+ and 30+ years. You must trust your agencies
CMO Special

Srivats TS

Advertising is still a wonderful way to build brands and work out a narrative that works with consumers.
CMO Special

Abhishek Upadhyay

An interesting shift on OLX has been that exclusive buyers and sellers have begun to interchange roles.
CMO Special

Kashyap Vadapalli

I don’t use the pitch process to judge ideas but to assess the capability and attitude of people in the agency.
CMO Special

Gunjan Soni

We focus on digital to target consumers in Tier I and II; and OOH and print for Tier III.