Apparel/Fashion/Accessories

Chief Marketing Officer | Raymond

Chief Brand & Marketing Officer | Fabindia

Head of Marketing | PUMA India

Store launches and in-store activations form Reebok’s core of expanding across tier II and III cities.

Brand loyalty is low in menswear and the number of brands in the consideration set of shoppers is also lower than before.

Mainstream advertising lacks stories that stir the soul. ‘The client’ is equally responsible for this.

After a ‘downtime’, our association with the Rising Pune Supergiants for two seasons helped us get great reach and impact.

Hollywood and Bollywood impact our collections, through the way actors style themselves on- and off-screen.