E-Commerce

VP-Marketing | Swiggy

COO | Indiatimes Lifestyle Network

Advertising is still a wonderful way to build brands and work out a narrative that works with consumers.

An interesting shift on OLX has been that exclusive buyers and sellers have begun to interchange roles.

I don’t use the pitch process to judge ideas but to assess the capability and attitude of people in the agency.

We focus on digital to target consumers in Tier I and II; and OOH and print for Tier III.

Many people are re-thinking buying a car and several are giving up on the idea of buying a second one.