Markets are getting increasingly volatile, categories are getting overcrowded, customer demands have become unreasonable, brand loyalty has become unfashionable and technology is changing business paradigms by the hour. The best of companies and brands are struggling to keep up in this VUCA (volatile, Uncertain, Complex, Ambiguous) world. Add to this cauldron, the unique Indian complexities of diverse languages, cultures, religions, demographics, etc. and you have a recipe that is impossible to get right.
Shailesh Kumar and Sudheen M understood these complexities like the back of their hand and co-founded ‘CHLEAR’, a native solution geared to meet the unique Indian marketing and advertising needs. With over four decades of experience between them in delivering marketing and advertising solutions, ‘CHLEAR’ fuses traditional advertising with futuristic elements like AI, Big Data, Localized Content to deliver deep brand reach, recall and connect.
The secret of ‘CHLEAR’ is the strength of four specialized business verticals viz; CHL Worldwide focused on advertising services, CHL Digital focused on digital marketing, CHL Softech focused on IT solutions and CHL Localization focused on localization of content. ‘CHLEAR’ harvests the best of rare brains from these specialized business verticals to deliver on the promise of ROI-driven advertising and marketing solution that connects brands with customers not just in the cities but also the most rural Indian diaspora.
Shailesh Kumar, CEO of CHLEAR, says, “The market trends and demands are ever fluctuating and with every growing need, customers want to try something new - be it in terms of technology or service. Nothing remains constant for more than 2-3 years and brand recall vanishes without a fresh new approach. The allure of heading an organisation focused on integrated marketing solutions propelled me to Crystal Hues Limited and its four business verticals, which is among the top 3 companies in India providing localization and marketing communications working with more than 2,000 companies for over 30 years.”
He adds, “With Sudheen’s impassioned support of my vision, ‘CHLEAR’ has the unique advantage of integrating localization with marketing and advertising services including capabilities like localized ads, voice-over, localized website, subtitles, multilingual SEO and other vernacular marketing content. We worked on the proof-of-concept for over 3 years with multiple brands across diverse categories and received fantastic reviews from our clients. The organisation focuses on the individual growth of every employee while prioritizing the exponential growth of our clients. An open, honest and trustworthy environment has been the cornerstone of our positive and exuberant work environment. The rare professional resources in the organisation love challenges and will go to any lengths to master them.’’
Sudheen, President, Crystal Hues Limited, highlighting the changing dynamics of the marketing communications industry says, “The clients’ marketing communication needs can be met only through the right mix of experienced professionals who use their specialised domain expertise to not only create most effective strategy optimizing cross-media solutions but also have the integrated ability to deliver on those strategies.