Titan Industries launches the FASTRACK Eye Gear collection

Company release, June 24, 2004

New Delhi

Titan Industries today announced the national launch of FASTRACK Eye Gear, its designer eyewear collection, marking its foray into the fashion accessories space. Eye Gear is an extension of Titan Fastrack, a sub-brand targeted at the Indian youth. With FASTRACK Eye Gear, the young and hip now have a brand of stylish, affordable, eyewear that will enable them to express their sophisticated and evolved tastes.

The trendy and fashionable FASTRACK Eye Gear range is available in four distinct collections - Acid, Café, City Slik and Revv, that each conveys a distinct attitude and feel. It seeks to bring in a new dimension to the Indian sunglasses market, which until now, was dominated by the unorganised players at one end and the expensive, branded and designer labels at the other.

This new range of sunglasses aims to bridge that gap with its unique combination of style, protection and value. The highly affordable FASTRACK Eye Gear collection is priced from Rs. 695 to Rs. 1995. Mr. Bijou Kurien, COO, Titan Industries says, With this addition to the Titan portfolio, young consumers can now turn to us for their fashion needs, reinforcing our position as a company that creates Indias most desirable lifestyle brands. He expresses, The tints, styles, and frames offered by FASTRACK Eye Gear are all extremely fashionable, and in keeping with current trends - perfect for todays youth!

Recognising the needs of the younger generation, Mr. Neil Foley, Product Designer, Titan Design Studio, says, Youth of today are constantly looking for ways to convey their identity and individuality. The FASTRACK Eye Gear collection seeks to fulfill this need and has been designed to convey the new attitude of the young.

One can choose from the funky ambers, cool blues, light oranges or the classic blacks. The frames are made from corrosion resistant Stainless Steel, Grilamide and Magnesium Aluminium alloy and are designed to provide a snug, comfortable fit. All materials used for the frames are on-allergenic.

FASTRACK Eye Gear offers 100 per cent UV 400 protection. The lenses are made of high quality optical grade polycarbonate that has been certified and tested to ANSI standards, which is the international norm for quality, which includes UV protection, vision distortion and impact resistance.

FASTRACK Eye Gear is available at all World of Titan showrooms as well as at Shopper Stop, Lifestyle, Planet M and Musicworld outlets.

About Titan Industries Ltd.

Titan Industries Limited, a joint venture between the Tamil Nadu Industrial Development Corporation (TIDCO) and the House of Tata, commenced operations in 1986 under the name and style Titan Watches Limited. After its entry into the jewellery business, the companys name was changed to Titan Industries Limited. Titan has now become Indias leading producer of watches with a domestic market share in excess of 50 per cent in the branded time wear segment. Titan is one of the largest integrated watch and jewellery manufacturers in the world and today sells over 7.0 million watches and 12,00,000 pieces of jewellery annually. The company reported a turnover of Rs. 958.52 crores in financial year 2003-2004. Headquartered in Bangalore, India, Titan also has

offices in London, Dubai and Singapore. Titans markets its products in 30 countries across the world.

For further information, please contact:

Bhaskar Majumdar 9811194244/ 9810439901

Vaishnavi Corporate Communications

Phone: (Direct) 011 - 55515073, (Board) 011 - 24655952 - 53

E-mail: bhaskarm@vccpl.com