Hanung toys and textiles forays into retail

Company Brief

New Delhi, February 22, 2008

In order to stamp its authority in the domestic toy industry, Hanung Toys & Textiles Ltd., India’s largest Manufacturer and Exporter of Soft Toys, Decorative Cushions & Children’s Room Furnishings, enhanced its retail presence with the launch of its exclusive outlet for its soft toys brand Play-n-Pets at Select CityWalk, Saket on 14th feb,08.

The company has been tapping Indian market with its stuff toy brands-‘Play-n-Pets’ for the last 17 years. Covering a carpet area of 500 sq. feet the store provides an expanded range of Play-n-Pets soft toys.

Play-n-Pets is the leading Soft Toy brand in India and is well known to provide non-toxic, non-hazardous toys of international standard for the domestic market. The unique assortment of toys made of Acrylic/Polyester fabric and stuffed with Polyester Staple Fiber (PSF), have made Play-n-Pets the preferred brand of stuffed toys.

The launch was a hit as the store managed to draw huge crowds throughout the day, thanks to the Karaoke event organized by Play-n-Pets. The whole week leading to the launch day was celebrated as Valentine Week by Play –n-Pets in association with The Select City walk. Also Play-n-Pets celebrated the week with 93.5 Red FM by sponsoring the campaign ‘Love is in the Air’.

Mr. Varun Sachar, GM Franchise Operations says “We plan to introduce 8 to 10 outlets in Delhi-NCR, Mumbai and Bangalore and appoint 25 to 30 franchisee outlets on Pan-India basis in the current calendar year. We aim to have over 250 outlets by the end of 2010, virtually capturing the entire market. To showcase our range we have already made model showrooms in the premium Malls of Delhi NCR, Select City Walk Delhi and Great India Place Noida ( to be launched in March )”.

For further information please contact:

Hanung Toys & Textiles Ltd.

Rishi Kalia

Mob: +09311039309