Ruchi Soya Industries Ltd. forays into health and wellness with N'rich protein drink

Company Brief

Mumbai, March 11, 2008

With people turning more health conscious, the non-carbonated beverage segment has become one of the fastest growing and most exciting businesses at the moment.Ruchi Soya Industries Limited (RSIL) with their flagship brand- Nutrela today expanded their product portfolio by launching N'rich in the beverage segment.

N'rich is a tasty protein drink available in 3 distinct flavours, rich in vitamins, minerals and antioxidants, which makes it a healthy beverage. The flavours are a rich combination of exotic fruits like, Apple Kiwi, Apple Peach and Multifruit. The range of fruit juices are an assortment of traditional Indian and International flavours. The product will be offered in all leading metros.

N'rich is a packaged, 100 per cent preservative-free fruit juice brand offering consumers the great taste and wholesome nutrition of fruit juices in a hygienic and attractive pack.

The product is packaged in the latest TetraPak packs, cold fill technology and spill-proof double seal cap for packaging. N'rich is available in 2 pack sizes ie: a 200 ml Tetra Pack costs Rs 15/- and a 1 Litre Tetra Pack costs Rs. 75/-.

On the occasion of the launch, Mr. Sarvesh Shahra, Head - Foods Division, RSIL said, "While all segments of the beverage market are evolving, the growth seems to be directed more towards healthy, light and low-calorie drinks, in particular organic and fruit juice varieties. We at Ruchi Soya Industries Ltd. have created N'rich using an innovative technology and recipe that includes ingredients from natural sources, capitalizing on the growing consumer demand for premium and more nutritious products."

For further information, please contact:

Ruchi Soya Industries Limited

Sarvesh Shahra

Tel: +91-22-6656 o6oo

e-mail: Sarvesh_Shahra@ruchigroup.com