Titan presents the Crown collection

Company release, December 20, 2004

New Delhi

Titan Industries Ltd, India?s leading watch manufacturer, yesterday showcased the Crown Collection of watches, its most premium and spectacular collection ever, presenting an eclectic combination of watch technology and craftsmanship in jewellery. The Crown collection places Titan amongst the most premium lifestyle brands across the world and portrays the evolving ingenuity at Titans Design Studio, thereby defining Titans leadership position.

Designed to convey Titans prowess in watch making, these distinctive timepieces, akin to works of art, highlight Titans inherent strengths and expertise in watch design and manufacture. These beautiful and delicate patterns, illustrating an elegant marriage of intuitive design with technology expertise, are designed to appeal to the taste of the discerning - exquisite, elegant and most refined. The exquisiteness and finesse in the collection render an unconventional and uncommon look to each piece.

Speaking on the showcasing of this exquisite collection in the capital, Mr. Bijou Kurien, COO - Watches, Titan Industries Ltd., expressed, This collection sets new standards in the watch industry. The collection, an exquisite line of time wear, illustrates the progression of design styles and creativity through these fine, handcrafted masterpieces. The spirit of Titan is expressed in the unique designs of this collection. It gives us great pride in bringing the Crown Collection to our patrons.?

This collection is inspired by the taste of the discerning and is meant to depict the uniqueness in every individual. These exquisitely crafted pieces are embellished with diamonds and other precious and semi-precious stones to create a dazzling collection, contributing to the watch?s special contemporary elegance. expressed Head of Design at Titan, Michael Foley.

The Crown range combines elegance and flamboyance and has designs for both men and women. With prices ranging from Rs. 1 lakh to Rs. 27 Lakhs, the collection represents an exclusive contemporary accessory range crafted from precious gold. The designs range from a hand crafted pendant watch to a broad diamond encrusted wristband displaying a diamond-studded dial. The Snowflake design, studded with diamonds and sapphires, showcases time in a stunning manner, adding beauty to a womans neck. This Collection consists of eight exclusive watches which can be customized as per the requirements of the individual and are not to be available off the shelf.

The invitees to the launch were treated to a mesmeric performance by musical prodigy Raghav Sachar following the unveiling of the Crown Collection. For the elite of Delhi, Titan has also planned a three-day exhibition of the Crown Collection at the Connaught Place World of Titan on December 18, 19th and 20th, 2004.

About Titan Industries Ltd.

Titan Industries Limited, a Tata Enterprise, commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery.

Today Titan is Indias leading producer of watches, and is credited with changing the face of the Indian watch industry. It has a domestic market share in excess of 50%, in the organised watch market. Titan Industries reported a turnover of Rs.958.52 crores in watches & jewellery for the year ended 2003-04. As a full range producer-marketer, Titan offers the Indian and international customer a very large range of products to suit various tastes and budgets. Its products are recognized for innovation in design, quality and reliability.

For further information please contact:

Bhaskar Majumdar ? 9811194244 / 9810439901,

Sonal Thind ? 9818205999

Vaishnavi Corporate Communications

Tel: (Direct) 011 ?55515073, 52393515, (Board) 011 ? 24655952/3

Fax : (Direct) 011 24610567, (Board) 24655963

Email: bhaskarm@vccpl.com/sthind@vccpl.com