Maruti Suzuki Alto achieves a whopping mileage of 41.5 km to a litre in the Mileage Rally

Company Brief

Ahmedabad, August 4, 2008

India's most popular car Maruti Suzuki Alto achieved a spectacular mileage of 41.5 kilometers per litre (kmpl) in a fuel efficiency rally in the city, yesterday. The top 10 participants achieved a mileage of over 36.5 kmpl of petrol. The Mileage Rally was third in the series as a part of company's initiative to reinforce the supremacy of Alto as the most fuel efficient car in its category and inculcate driving practices that enhance fuel efficiency.

In a similar event in Mumbai yesterday, the top mileage was 37.7 kmpl while the top ten participants achieved an average of 31.5 kmpl.

Last month, in the inaugural fuel efficiency rally at Delhi, 105 Alto customers participated achieving an average mileage of 26.24 kmpl. The winner in Delhi event achieved 34.55 kmpl mileage.

Maruti Suzuki cars are renowned for their fuel efficiency and value for money proposition for over three generation of buyers.

The excellent mileage scored by the participants in the three rallies proved beyond doubt that the Alto is the Mileage King amongst the cars in India The company plans to organize similar rallies in other cities across the country.

Most participants felt that their Alto cars give excellent mileage and attributed the same to the regular maintenance. At the same time driving within the specified speed range of 50-55 kilometer per hour surely helped the engine perform the best.

Since its launch in September 2000, the popularity of the 'hottest little car' has continued to grow, selling over one million units cumulatively. Customers are attracted to its unmatched combination of fuel efficiency, contemporary design and looks and features including Electronic Power Steering and air-conditioning.

Safety features like the collapsible steering column and booster assisted brakes reassure customers, and add to the popularity of the Alto. Like other Maruti Suzuki models, Alto is equipped with iCATS – a factory fitted immobilizer system that prevents theft of the car.

Recently Alto crossed the million units mark in just seven years and five months since its launch. Of this, the last 5 lakh units (half a million) have come in a record 25 months.

Record-breaking performance:

Alto has many records against its name.

* First car brand to sell over 2 lakh units in the domestic market in a single financial year (in 2006-07). In fiscal 2007-08 Alto repeated the feat once again by selling 227,173 cars.

* Alto recorded its highest ever monthly sales of 22,784 units in November 2007. This is the highest ever-domestic sales achieved by any car in India in a month.

Alto's International exposure

Besides its success in India, over 152,000 Alto made at Maruti Suzuki are plying internationally. While Netherlands has the highest numbers (over 22,000 units) the Alto has recently made big inroads in Algeria and Chile already each selling over 7,000 units in this fiscal. Over 21,335 Altos have been exported this fiscal.

For further information, please contact:

Adfactors Public Relations Pvt. Ltd.

Vertika Saxena

Account Executive

Tel: +91-11-40565137

Mobile: 9811708336

Email: vertika.saxena@adfactorspr.com