Lancôme introduces 'Virtuose Black Carat' mascara

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afaqs! news bureau
New Update

Company Brief

Bangalore, November, 2008

Lancôme, the pioneer in the world of beauty & skin care launches its newest mascara, 'Virtuose Black Carat', for mesmerizing eyes and a perfect alluring look that transforms you into a dazzling diva!

The luscious mascara offers you the most intense and deep black tone, never achieved before in one stroke. Now combined with the most precious metallic effects, creating divine lengthened voluminous curves that lend you a touch of mystery and a hint of drama!

Pamper your peepers with two new intense shades with exclusive new black pigment, available as Black Carat and Brown Carat.

Prepare for the red carpet, with 24 Carats, the most precious gold effects on lashes with two top coats to choose from, the Bronze Top Coat and the 24 Carats Gold Top Coat.

Add more color to the super chic look, with the Color Focus Palette, which introduces 4 new delicate shade harmonies, in a super soft texture called the 'Wet Formula'. Thanks to the super formula, the powder is creamier and softer with a more gliding and sparkling effect!

Add a finishing touch to the glam doll look, with the Le Crayon Kohl, in four radiant hues of Plum, Bronze, Taupe and Black Gold.

Price:

Virtuose Black Carat: Rs 1400

Shades available:

* 011 Black Carat

* 012 Brown Carat

* 013 Bronze Top Coat

* 014 "24 Carats" Gold Top Coat

Crayon Khol: Rs 950

Shades available:

* 021 Plum

* 022 Bronze

* 023 Taupe

* 024 Black Gold

Color Focus Palette: Rs 2200

Shades available:

* 207 Rose Des Sables

* 106 Jardin D' Eden

* 312 Sortilege D'Amour

Available at:

* Lancôme Boutique, Select City Walk Saket, New Delhi

* Shopper's Stop – Bandra, Mumbai. Tel: 022- 65208308

* Shopper's stop - Juhu, Vile Parle (W), Mumbai. Tel: 022- 65125826

* Shopper's Stop – Rajouri Gardens, New Delhi

* Shopper's Stop – Ansal Plaza, New Delhi

* Shopper's Stop – Noida.

* Debenhams – Ambi Mall, Gurgoan.

* Arcelia- Saket, New Delhi and Pune

For further information, please contact:

Lancôme

Anmol Gill

Mobile: 09766630437

Email : agill@in.loreal.com

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