L’Oreal Paris launches new Casting crème gloss

Company Brief

Bangalore, November 14, 2008

Behold as L’Oreal Paris now launches the revolutionary New Casting crème gloss. The much awaited home coloration product which is absolutely safe, odour free & easy to apply is finally in India. Now experience the Spa at your home, the fruity fragrance has replaced the stench of the ammonia leaves the hair nourished & evenly coloured.

Casting Crème Gloss hair color is for the women who love their natural hair colour, yet crave for the more intensity, radiance & depth. It’s for the women that want to cover grey hair, yet don’t want to use a permanent hair colour with ammonia. It’s for the women who do not want to compromise the health of their hair & dream of a hair colour that offers real beauty care.

The Casting Crème has a quick 20 minute development time & lasts upto 28 washes. It covers grey completely & nourishes the hair as well. The Nutri – Eclat conditioner contains Aloe Vera & green tea which protects, contours, texterises & catches the light perfectly. The Casting crème is ammonia free, instead has a delicate fruity fragrance which gives you the Spa effect at your very home.

In Tune with Today’s Trends:

Christophe Robin, the International Creative Colourist for L’Oreal Paris states “ Today’s trend is to experiment with your natural colour to beautify it, rather than going for an all transformation, & casting crème gloss is totally in tune with this trend. Its hair lightening, no qmonia formula is suitable for all women: those afraid of hair colouring, those who want to cover their grey without stressing their hair. This is therefore the ideal colour: real hair beauty, without the risk of making or damaging your hair & your hair colour looks soft & shiny”.

Try out the New Casting crème gloss from L’Oreal Paris that will leave your hair nourished, rich glossy coloured & soft. Because you‘re worth it.

SKU’S – 11 Shimmering Shades – 200: Ebony Black, 300: Darkest Brown, 316: Plum, 323: Dark Chocolate, 360: Black cherry, 400: Dark Brown, 415: Iced Chocolate, 500: Medium Brown, 530: Praline Brown, 535: Chocolate, 550: Mahogany.

Price (MRPs): Rs. 425/-

Packaging – Breakthrough Packaging – Original & Chic. As has a stand for the colour for the convenience of the user.

Availability: L’Oreal Paris Casting crème gloss is available at stores across India.

For further information, please contact:

ActiMedia Private Limited

Prajith Menon

Tel: +91 80 41540324

Email: prajith@actimediaindia.com