Himani Sona Chandi Chyawanprash launches winter special offers

Company Brief

Hyderabad, December 11, 2008

This winter, Emami Limited, the Rs 700 crore personal and healthcare major, is offering a slew of attractive schemes for the buyers of Sona Chandi Chyawanprash (SCCP).

A 1 Kg pack of SCCP is now priced at Rs 195, having a discount of Rs 25 per piece, along with a Himani Fast Relief worth Rs 33 distributed free. A 500 gm pack of SCCP now comes at Rs 110 after a discount of Rs 10, with a Rs 20 free sample of Himani Fast Relief. For the people on the move, Emami has introduced SCCP Spoon. Available across the country, this spoon, priced at Rs. 3/-, will give an option to the people to have their favourite Chyawanprash anywhere and at any point of time. It’s convenient, hygienic and easily affordable too.

“Though the Chyawanprash market showed a de-growth last year, only Himani Sona Chandi Chyawanprash had a positive growth. With the launch of the One-Time Use Chyawanprash Spoon, we will further consolidate our position in the Rs. 200 Crore Chyawanprash market”, said Mr. Aditya V Agarwal, Director, Emami Limited.

A new attractive packaging has been done by UK based Evolve Creative. Now SCCP is coming in an innovative new packaging with a more modern and trendy look. This is giving the consumers a feel-good factor and ensures more involvement of the youth. Endorsed by SRK, SCCP is one of the fastest growing Chyawanprash in the category.

The country’s first-ever Chyawanprash to be formulated using gold, silver and saffron, Himani Sona Chandi Chyawanprash, represents a major breakthrough in Research & Development in this product category. Gold and silver have traditionally been known to act wonders on the human system but rigorous laboratory tests have established their potency in enhancing the efficacy of Chyawanprash.

For further information, please contact:

Vaishnavi Corporate Communications

Uzzal Mohan

E-mail: Umohan@vccpl.com

Mobile: 92462 15332