‘Croma’ expands to the business district of Mumbai

Company Brief

Mumbai, December 31, 2008

Croma, the large-format, multi-brand consumer durable and electronic store from the House of Tata’ s, unveiled its tenth store in Mumbai at Pheonix Mills, Lower Parel, the business district of Mumbai. The store was inaugurated by Mr. R.K. Krishna Kumar Chairman, Infiniti Retail Ltd. & Director, Tata Sons Ltd. & Mr. N.A. Soonawala, Vice Chairman, Tata Sons Ltd., in the presence of Mr. Ajit Joshi, MD & CEO, Infiniti Retail Ltd. Croma is promoted by Infiniti Retail Limited, a 100% subsidiary of Tata Sons Ltd.

One of India’s largest specialty consumer electronics store, Croma in Lower Parel is spread over 15,000 sq. ft and houses a wide range of local and global brands across various product categories. Another attraction is Croma’s private label brand ‘Handpicked by Croma’ across several product categories, which provides international quality at very competitive prices. With categories like Home Entertainment, Small Appliances, White Goods, Computers and Peripherals, Communication, Music, Imaging and Gaming software each of the Croma store promises to deliver the widest choice of products.

At Croma ‘we don’t sell, we help you buy’, a philosophy that helps customers make the right choice basis their specific requirements. The store has been designed keeping in mind consumers’ shopping requirements and has exclusive areas within the mega retail store offering the entire range of consumer electronic and durable products. The stores also offer a dedicated team of friendly and skilled staff who facilitate the entire buying process such that every customer is completely satisfied with their purchase.

Speaking at the launch of the store, Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd., “These are exciting times since we are on an aggressive expansion spree and have been received encouraging footfalls in all the new markets we have launched in. This being our 24th Croma store launch in India, it makes us only believe that we have successfully delivered on Croma’s promise of providing a world class shopping experience, the widest variety of products and robust after sales service coupled with interactive and helpful customer service. We are right on track of making Croma, the first pan Indian, large format electronics mega store.”

‘Croma’ offers products across the following categories:-

º Home Entertainment – CTVs, Music systems, VCD, DVD players, etc.

º Small Appliances – Kitchen & Domestic Appliances

º White Goods - ACs, Refrigerators, Microwaves, Washing Machines, Dishwashers etc.

º Computers and Peripherals – Desktops, Laptops, Blank media, Cables, Accessories, Software etc.

º Communication -Mobile Phones and Accessories, telephones, SIM cards, recharge cards etc.

º Music – CD’s, VCD’s, DVD’s.

º Imaging – Handycams, Digital Cameras, etc.

º Gaming software

‘Croma’ – Enhanced Shopping Experience

The ‘Croma’ mega-stores will offer consumers the following benefits:

* Largest Product Offerings: ‘Croma’ offer consumers more than 6000 products across 8 categories of consumer electronics and durables and the Information technology products.

* We Help you Buy: At ‘Croma’, we don’t sell, we help you buy! The burgeoning advancement in the consumer durables category presents a unique challenge for marketers and customers – ‘extensive choice’. In an effort to help consumers make informed decisions, ‘Croma’ has trained professionals who have undergoing an extensive training programme that has equipped them with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer.

* National Brand: ‘Croma’ is India’s first nationwide Electronic Mega Store offering a unique shopping experience that is consistent across the country

For further information, please contact:

Vaishnavi Corporate Communication Pvt. Ltd.

Pallavi Rao

E-mail: prao@vccpl.com

Tel: 66568759