Belkin redefines digital lifestyle

Company Brief

New Delhi, January 21, 2009

Belkin Inc., the leading global provider of interconnectivity solutions across computing and consumer electronic devices, today showcased its latest range of stylish products for the Indian market.

Designed to extend the utility and experience of digital lifestyle assets and to facilitate dynamic connectivity and content distribution across TV, mobile and computer screens, the latest Belkin offerings seek to fulfill the promise of seamless ‘Technotainment’, at work, at home, in the car and on the go.

Belkin @ Home

Belkin offers a wide variety of stylish, high performance digital lifestyle innovations for deployment in modern home environments.

* Secure Wireless Network Routers – A wide variety of high speed, extended range, stylish, easy to install Belkin Wireless Routers enable users to quickly establish a secure, high performance home network to share the broadband Internet connection amongst computers used at home and easily access files and networked peripherals such as hard drives, printers, CD/DVD ROMs.

* Energy Saving Surge Protectors – Designed to blend into tastefully created modern home environments, Belkin’s wide range of compact Surge Protectors safeguard high value electronics, computers, and appliances installed at home from power outages and spikes. Keen on conserving energy and to reduce rising energy bills, a new range of Belkin Surge Protectors also enable users to provision power continuously to ‘always on’ devices such as DVRs and Routers while turning off power to other unused devices..

*Laptops Accessories – Vibrant, Stylish Belkin Laptop accessories enable users to enjoy working on their prized machines while at home.

- CushTop – Stylishly designed to protect the users lap from a hot laptop, Belkin CushTop, available with in vibrant colors and high quality, furniture like upholstery, enables comfortable laptop use on the couch, bed, or on the floor.

- PocketTop – Available in durable hand wash material, Belkin PocketTop provides practical storage for the laptop and its accessories and frees the user from fumbling with the power cord while moving the laptop from one room to another.

* iPod, MP3, Portable Media Player Accessories – Sleek Belkin accessories let iPod, MP3 and portable media player users to maximize their music experience while at home.

- RockStar – Uniquely designed to connect upto five headphones to an iPod, MP3 or any other portable media devices, Belkin Rockstar enables users to mix songs and listen together

Belkin @ Work

Belkin offers a wide variety of easy to install, high performance innovations for deployment in modern small office/home office work environments

* Wired Networking Solutions – Belkin offers a full complement of wired networking solutions, including network interface cards, 10/100Mbps and Gigabyte network switches, to give a home office or small office setup all the advantages of a larger network.

* Wireless Network Solutions – Easy to install and highly secure, Belkin wireless networking solutions are available for deployment in N1, N, G+, G, VoIP and Bluetooth network environments. Designed to let users quickly maximize their small office and home office capabilities, Belkin wireless networking solutions include:

- Wireless Network Routers – Belkin Wireless G Router lets users share files and a broadband Internet connection among their computers-without using networking cables. Featuring 802.11g technology that makes accessing files and networked peripherals-such as hard drives, printers, CD-ROMs, and DVDs-easier than ever Belkin Wireless G Routers have won numerous awards around the world. The state-of-art Belkin's N+ Wireless Router offers industry leading speed and high bandwidth to users running media intensive applications that require large amounts of network bandwidth and performance.

- Wireless Network Hubs – Working in tandem with a wireless router, Belkin Network USB Hub, makes the user’s computer think that printers and other devices on the network are directly attached to the computer and enables the user to share up to 5 devices, multi-function printers, media readers, digital cameras and scanner, back up and access data from networked attached storage (NAS) devices and even play music from an MP3 player connected to a USB dock (using USB speakers)

- Wireless Mice – Belkin's Wireless Travel Mouse is perfect for use at office or taking on the road and more comfortable to use than the laptop's track pad.

* Surge Protectors – Stylish, built with advanced design elements, top quality construction, and superior circuitry and components, Belkin wide range of Surge Protectors provide the most complete protection for office electronic equipment and computers from power surges, spikes and AC contamination. Available with integrated cable management, that allows to organize cables and keep them out of view with a unique close cover, Belkin surge protectors can sit on the floor, out of the way or be out in the open.

Belkin-in-Car

For those who spend a considerable amount of their daily lives in a car, Belkin offers a wide range of ‘in the car’ digital lifestyle solutions

* Belkin’s iPod accessories Vibrant, Stylish Belkin accessories let iPod, iPhone users maximize their music experience while driving around in a car

- TuneBase FM for iPod - Available in flexible steel neck for easy repositioning, Belkin TuneBase FM seamlessly integrates an FM transmitter and a car power adapter to deliver crisp clean audio performance in the car. A built in transmitter wirelessly connects the iPod to the car stereo, on multiple FM channels from 88.1MHz – 107.9MHz, and lets users toggle for best listening experience.

- TuneCast Auto for iPhone, iPod - TuneCast Auto enables users to listen to iPhone or iPod in the car, while it charges. With ClearScan, an innovative technology that quickly scans and finds the best FM frequency with one push of a button, users can avoid the frustration of manually finding a clear FM station.

*Travel Power Adapter – For those constantly moving around in a car, Belkin Travel Power Adapter provides safe, recharging capability for laptops and other portable media devices like iPods by deriving DC power from a car charger.

Belkin-on-the-Go

For those who spend a considerable amount of their daily lives exercising, travelling or simply on-the-go, Belkin offers a wide range of digital lifestyle accessories including:

*Belkin’s iPod accessories - Stylish Belkin accessories let iPod, iPhone users maximize their productivity and technotainment experience on the go

- TuneTalk Stereo - Compatible with iPod nano 2nd and 5th generation, Belkin TuneTalk Stereo features two high-quality omnidirectional microphones for recording memos, lectures, interviews, or conversations in full stereo while on the go.

- Sport Armband Plus for iPods– Sleekly designed, made with breathable, water wicking material, Belkin range of sport armbands for iPods, iTouch and iPhones offer full protection and easy access to users while minimizing bulk on their arm during rigorous workouts.

* Belkin’s Laptop accessories – Ergonomically designed accessories let iPod, iPhone users maximize their music experience while on the go

- Laptop Sleeves – Fashion inspired, stylishly designed with expressive patterns, available in a variety of vibrant colors, and made with durable neoprene lycra material, Belkin range of Sleeves enables users to keep their prized laptops scratch free and cozy. These attractive ranges of sleeves are great on their own or can easily fit into the user’s favorite hand bag.

- Laptop Cases – Inspired by real life experiences, Belkin wide range of Laptop cases offer lightweight, modern design, superior fabric quality and surprising details like pockets and compartments for almost anything.

- Travel Power Adapter – For those constantly on the go, Belkin Travel Power Adapter provides safe, recharging capability for laptops and other portable media devices like iPods by deriving power from the most common sources, including AC wall sockets and DC power from a car charger.

“Belkin will continue to introduce niche products designed to make life easier and enable digital lifestyle enthusiasts to maximize their ongoing computing or consumer electronics investment and experience,” said Mohit Anand, Country Manager, Belkin India. “Rising inflation, a much slowed economy and overall cautious environment have not dampened our spirits to aggressively invest in and cultivate the Indian market for rapid growth in 2009 and beyond,” he added.

“India represents a strategic direction for Belkin overall and we will spare no efforts to aggressively cultivate this market,” said Mr. Eric Tong, Vice-President, Asia Pacific, Belkin APAC, “As first steps, we have brought in Mohit Anand, an acknowledged, market savvy leader to lead our charge in this subcontinent and introduced a hybrid distribution channel model to include a complement of national and regional distributors to make our products easily available to our customers. In addition, we will now be embarking upon an aggressive market outreach program through 2009 to help improve visibility and connect for the Belkin brand across target audiences and geographies,” he added.

For further information, please contact:

EXL Public Relations

Naina Sharma

Mobile: 09212532999

Email: naina@exlpr.com