Candico launches soft centered ‘FRUITS’ candy in many flavours

Company release, March 4, 2005

New Delhi

Candico, the country’s second largest confectionery company has launched a new range of hard-boiled soft centered candies, which are available in four exotic Indian fruit flavours of Green Mango, Tamarind, Lychee and Lemon. Fruit candies are the most popular among all sweets and toffees available today and with never-before flavours launched by CANDICO; they are sure to appeal to all age groups. CANDICO ‘FRUITS’ are available for 50 paise each and packet of 100 candies is priced at Rs. 50/-.

“Fruit candies are the most preferred candies among consumers. Keeping in view the popularity of fruit candies, we have introduced our range of soft-centered fruit candies in exotic Indian flavours,” said Mr. Karan Gupta, Executive Director, CANDICO India Ltd.

Candico, the leader in gums, mints, toffees and candies has re-launched the segment of fruit candies while innovating it with soft centered fruity flavours. The hard-boiled candy encases a soft jelly center, which is chewy and delectable. The ‘FRUITS’ candies flavours launched are in accordance with popular Indian flavours of Green Mango, Tamarind, Lychee and Lemon.

The product packaging of ‘FRUITS’ is very distinct and attractive. The four candy flavours are available in easy-to-open twist wrap, different coloured packaging that gives them an interesting appeal.

About CANDICO

CANDICO is the only Indian company that manufactures all 4 categories of confectionery – candies, toffees, lozenges and gums. It has an impressive portfolio of 13 popular brands including Loco Poco, Koffi Toffi, Gumbo Jumbo, Gol Maal and Time Bomb and has achieved sales of over 2 billion products annually.

CANDICO owns India’s largest integrated confectionery manufacturing facility. Located at Nagpur (Maharashtra), this state-of-the-art facility is spread over a sprawling 15-acre campus. With a production capacity of 45,000 tonnes, the plant also undertakes contract manufacturing for large players in the industry. Its current and prior clients include Nestle, HLL, ITC, Nutrine, Dalmiya Consumer Care and Euro Gadhia (London).

For further information, please contact:

Pooja Rekhi/Madhvi Saxena: 011-24320132/33

Email: poojarekhi@accordpr.com, madhvisaxena@accordpr.com