EA Games now available on Indiagames GoD

Company Brief

Mumbai, April 02, 2009

Indiagames Ltd (a UTV enterprise) and Electronic Arts Inc. (EA)(NASDAQ:ERTS) today announced that EA Games are now available via Indiagames’ subscription based on digital download service, Games on Demand (“GoD”).

GoD, which offers more than 300 games from all the genres will now offer some of EA's most popular PC games like EA SPORTSTM FIFA 07, Need for Speed™ Underground, Need for Speed™ Most Wanted, Battlefield 2, NBA Live 07, Medal of Honor: Allied Assault™, EA SPORTSTM Cricket 07 and The Sims™ 2 amongst other key EA titles.

The GoD service offers legal games at a monthly subscription fee of just Rs. 199. Apart from EA, Indiagames has partnered with a number of leading games publishers to bring a variety of premium single and multiplayer games. The GoD service offers advantages like high speed downloads with zero data charging in addition to multiplayer compatible games with updated patches and security.

Says Vishal Gondal, CEO - Indiagames Ltd. "With over 85 per cent of games in India being sold illegally, we believe that our unparalleled content and price offering will significantly expand the segment of legitimate sales and bring the experience of high quality games to millions of gamers in India. EA is the world leader in the gaming space and many of its titles are very popular with gamers in India. The GoD platform along with the top EA titles will help us expand the games business across India and fight piracy at the same time"

“We’re proud to offer EA’s popular PC games to Indiagames consumers. With fast delivery methods and zero data charging, Indiagames is in a unique position to deliver EA’s content to the Indian market in a way that ensures a great customer experience.” Says Chris Ng, General Manager- EA

For further information, please contact:

UTV

Esha kak

Tel: +91-22-4026 1425

Email:esha.kak@utvnet.com