The biggest Westside store in India now open in Hyderabad

Company Brief

Hyderabad, August 26, 2009

Hyderabad, popularly known as the ‘City of Nizams’ or the ‘City of Pearls’ has a new fashion destination! Westside, the stylish store has launched its 2nd store at Somajiguda, offering a complete fashion wardrobe along with an exhaustive collection of household and gift items, furniture, cosmetics and accessories. Following the success of its existing store at Fateh Maidan Road, the 2nd Westside store is the biggest store of Westside in the country. The new Westside store is more spacious and offers some of the most fashionable merchandise, truly making it a shoppers’ paradise!

Spread across a majestic 34,000 sq. ft, the store has been designed by the International Retail Design Agency – Fitch and will sport a scientifically designed signage system. The new Hyderabad store design and layout will be replicated across all upcoming Westside stores in the country.

The new categories that will be introduced for the customers in Hyderabad will include, the Westside Designer Prêt collection by country’s leading designers - Wendell Rodericks, Narendra Kumar, Raghavendra Rathore and Vivek Kumar. The range offers the discerning Westside customer a collection that truly matches their taste for exquisite designer wear and is available at unbelievable prices. Beautifully crafted furniture consisting of varied styles for the bedroom, living room and dining hall make for added attraction. The new Westside store has complete model home settings, thus providing consumers an opportunity to witness the merchandise in real-life situations. The store will also showcase the entire range of NUON – Westside’s vibrant and trendy line for the youth.

Additionally, the store will have merchandise that complements every aspect of your lifestyle- be it at work, when you're relaxed, at family functions and while you party. The store will host wide range of ethnic and western wear for women, GIA (for the plus size women), lingerie, footwear for women and kids, cosmetics, accessories and kidswear. Additionally, ASCOT- smart formal wear for men, casual wear, men’s footwear and household collection- home décor items will also be available.

With the launch of its 2nd store in Hyderabad, Westside is present in 22 cities and has 39 outlets across the country. Announcing the launch, Ms. Smeeta Neogi, Head - Marketing, Westside said, “We are very happy to launch our 2nd store in Hyderabad. It has been our endeavour to enhance customer experience at our stores with the superior merchandise, service and the overall international shopping ambience that Westside has on offer. The launch of Westside’s 2nd store in Hyderabad and the biggest ever in the country is a significant achievement for us and underlines the importance of this city for Westside.”

With elegant interiors, every Westside store is fashionable and individualistic, providing not just value for money but a collection of the finest quality merchandise from the house of the Tata’s. It’s courteous and warm store staff, international ambience and ample parking space completes the ultimate shopping experience, thus, making it a much sought after shopping destination!

A unique and exciting experience awaits customers at the newly launched Westside store in Somajiguada on Friday 28th August, 2009. Join us and be amazed! It’s a surprise waiting to unfold!

For further information, please contact:

Vaishnavi Corporate Communications

Uzzal Mohan

Tel: 040 - 2340 0981

Email: umohan@vccpl.com