Bajaj Auto launches RE600 Cargo vehicle

Company Brief

New Delhi, September 22, 2009

Bajaj Auto – the world’s largest manufacturer of three-wheelers, today announced the launch of “RE600” cargo vehicle. Bajaj Auto’s R&D team has created this unique product to deliver the highest mileage and lowest operating costs in the commercial 3-wheeler category.

RE600 offers best in class mileage which is at least 5 km per liter of diesel more than other vehicles. It has a robust solid construction and comes at an attractive price point which makes for the lowest cost of ownership.

The RE 600 is specially conceived and developed for cargo movement in congested cities & towns. It has the lowest turning radius for high maneuverability even on narrow roads, has twin front suspension and a spacious cabin for comfortable long hrs of drive, has high torque for quick pick-up even with heavy loads and has ease of frequent and quick start-stop cycles, making it the best suited vehicle for in-city operations.

The RE 600 has thus created a new category in the small commercial vehicle segment.

Priced at Rs.1,03,686 EX-Showroom Pune, RE600 is also light on the pocket. The RE 600 has all the virtues of chote ustad.

Mr. R.C.Maheshwari, CEO, Commercial Vehicles, Bajaj Auto Ltd. said “With the launch of this vehicle, we are meeting the needs of those customers with payloads upto 600kg and are not willing to pay high operating and fixed costs. RE 600 would not only match but exceed the needs of those Customers who rely on in-city transportation as a major need for their last leg distribution to retailers and end users. As the vehicle is attractively priced, it also has the ability to create Self Employment Opportunities.

We are confident that with this vehicle there is going to be realignment of categories in the small commercial vehicle segment.”

He further added “Bajaj Auto vehicles have always been known for their better fuel efficiency, reliability and durability. Our R&D has developed some of the most efficient drivelines in the world with pioneering technological breakthroughs. This has resulted in Bajaj RE three wheelers command the respect of 36 lacs customers in India.

With RE600 which comes from this pedigree, we are offering Best in Class mileage, Value for money with low operating costs. With the mantra of ‘Bigger savings and Bigger profits’, our new cargo vehicle RE600 is the ideal option for in-city usage. We are confident that with this launch we would have strong foot hold in small commercial vehicle segment.”

The RE 600 is being launched phasewise across the country from September 2009 onwards.

For further information, please contact:

Sampark PR

Lalit Pandey

Mobile: 9818806924

Email: lalitcpandey@gmail.com