Adidas and Samsonite announce an exclusive licensing agreement for Y-3

Company Brief

New Delhi, September 24, 2009

Following the Y-3 brand strategy and design direction, Samsonite will assume full responsibility for manufacturing and distribution, and will become the worldwide licensee of Y-3 bags, travel goods and leather accessories, starting with the Spring/Summer 2010 collection.

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For almost a century, Samsonite has continued to build upon its rich design heritage.

Y-3, the collaboration between adidas and renowned Japanese designer Yohji Yamamoto, has revolutionized the industry and created a new category within the fashion and sportswear market. Adidas represents sport, Yohji Yamamoto represents style, both symbolize true craftsmanship, and together they have developed the future in sportswear.

“Y-3 has been born from the fusion of the seeming opposites of sport and style. Together with adidas we worked on forming something that didn’t exist and that would completely project the future, ” said Yohji Yamamoto, Creative Director of Y-3.

“Both Samsonite and adidas have a shared commitment to excellence in product innovation and customer satisfaction, and we are excited to support the growth of the adidas Y-3 bags and travel business. This partnership will allow us to optimize our synergies, combining the strength of the adidas Y-3 brand with Samsonite’s know how and expertise in the bags and travel segment. This will be a key element to increasing adidas Y-3 presence in the bags segment worldwide, ” said Beppi Fremder, Chief Marketing Officer Samsonite Corporation.

“Adidas and Samsonite joined forces with a commitment to support, supply and extend the product range of Y-3. To have Samsonite, the world’s leading luggage brand, as a founding partner in innovative travel solutions for Y-3, is a great enhancement for the brand, ”said Hermann Deininger, Chief Marketing Officer adidas Sport Style Division.

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WOW Factor communications

Arun.S

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